AI has transformed the business landscape, and while everyone can benefit from it, not everyone has the technological background to understand exactly how it works and what it does. This piece is an AI glossary of all the essential terms...
Year: 2023
Google, Google Maps, Google My Business
Social Media Lead Generation: 13 Proven Tactics
It doesn’t really matter what you’re selling. Ultimately, any brand on social media is in the business of social media lead generation. Whether you’re an ice cream maker or a funeral director (representing the full spectrum of possible jobs), social...
Google, Google Maps, Google My Business
How to Post to Instagram From Your Computer [12 Easy Steps]
Posting to Instagram from your computer is a great choice if you don't have your phone on hand or need to access company assets on your laptop. Or you might simply prefer to use a wider screen. For these reasons...
Lead Generation
The Complete Guide to Spotify Advertising: Tune Into Success!
The “TikTok made me buy it” era is over. Well, not quite, but it isn’t the only platform where users sincerely engage with sponsored content—Spotify is a close second (and may be gunning for the top place). The second volume...
Google, Google Maps, Google My Business
What Is Instagram’s Threads App? Everything You Need To Know
If you were on vacation last week, buckle in: Instagram Threads is the hot topic right now. The text-based app has taken social media by storm, with over 100 million new users joining in the first week. But what exactly...
Housewash
Full Exterior House Wash
Improve the attractiveness of your home with a full exterior house wash A full exterior house wash is the best way to maintain the cleanliness and exterior appearance of your home, which is an essential aspect of being a homeowner....
Marketing News
Threads and Spill: Can These New Apps Dethrone Twitter?
Since getting purchased by Elon Musk, Twitter has been in a highly-publicized tailspin. Between staff cuts, unpopular feature changes, public disputes with reputable media entities, and declining traffic and ad revenue, the platform has had a tumultuous year. One thing...
SEO
Using the New “E” in E-E-A-T To Generate Interest in Your Brand
Google loves its acronyms. In late 2022, the search giant added an extra wrinkle to their Search Quality Rater Guidelines and introduced “Experience” to their existing Expertise, Authoritativeness, and Trust (E-A-T) framework. This addition was part of Google’s ongoing effort...
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