There are certain facets of marketing that have always seemed to capture more attention than others in regards to growing your business online. One of these is testing. This adherence (and some might conclude, obsession) with data is not confined solely to the marketing world, as it seems most aspects of society have transformed into…
What is Meta Verified? Everything You Need to Know in 2023
Meta Verified is a subscription service that makes it easy for anyone to gain access to the previously elusive blue check badge on Instagram and Facebook. So, how does it work, what does it cost, and who can apply? Read on for everything you need to know about this new Meta verification option. Bonus: Download…
20 Artificial Intelligence Statistics that Marketers Need to Know in 2023
The world of artificial intelligence and machine learning is expanding, and marketers should pay attention. AI is being implemented in nearly every industry to improve business processes, and the data surrounding this tech are staggering. To help you better grasp AI’s most recent advancements, we’ve compiled a list of interesting AI statistics to consider before…
PPC Campaign Testing: The Dos & Don’ts to Turn Risks into Rewards
There are certain facets of marketing that have always seemed to capture more attention than others in regards to growing your business online. One of these is testing. This adherence (and some might conclude, obsession) with data is not confined solely to the marketing world, as it seems most aspects of society have transformed into…
Do You Need a Handyman with Electrical Skills?
When hiring a handyman for your home or business, be sure they have the essential skills. But what credentials are required? Is it important for a handyman to know how to use electricity? In this blog post, we’ll go over what skills a handyman should have and the rules governing electrical knowledge in the United…
What are Security Operations Centers and how to set it up?
Do you want to know what a Security Operations Center (SOC) is and how to set one up? If so, you’re in the right spot. In this blog post, we’ll talk about what a SOC is, why you might want to set one up, and how to set up a good SOC. This post will…
Experiment: Does Custom Instagram Alt Text Improve Reach?
Social SEO is a hot topic at the moment; Instagram alt text may be trending even harder than ChatGPT. And while there’s a ton of content explaining theoretical best practices, there aren’t a lot of blogs that show someone actually testing it out. Here at Hootsuite, we pride ourselves on practicing what the thought-leaders preach,…
How Does Security Operations Center as a Service Work?
A Security Operations Center (SOC) is a key part of the cyber security plan for any company. But not every company has the money and knowledge to set up an effective SOC. SOC as a Service helps with this. This blog post will discuss what SOC as a Service is and how it can help…