Artificial intelligence is a hot topic, and a recent study shows over 61% of marketers have used AI in their marketing activities. By now, you’ve probably heard all the ways AI can assist you in crafting and executing your marketing strategy, but are there any drawbacks? To help you avoid missteps as you explore the…
The 5 Best SEO-friendly Website Builder Software for 2023
The 5 Best SEO-friendly Website Builder Software for 2023 Did you know that the top pages on Google’s search engine result pages have an average of 32% of click-through rate? And 75% of people never scroll past the first page. Your best bet for getting searchers to visit your website? Be on page 1. But…
Your Email Engagement: 10 Ways to Get More People Reading & Clicking
Email marketing remains one of the most effective tools for marketers, and you put a lot of energy into your email marketing strategy. So the last thing you want is to see your efforts result in low email engagement. If you want to increase email engagement and get those coveted clicks on your CTA buttons,…
5 Ways to Nail Your Social Media Promotion Strategy
You should have a social media promotion strategy in place for many reasons. But the tl;dr of all of them is: people are on social media. The rumors are true. And research shows 26% of people use social media to find products to buy. So not only are they there, but a quarter of them…
How Can I Assess My Gut Health?
How do I Check my Gut Health? In recent years, the general population has been increasingly aware that gut health might influence our overall health. Our stomachs are related to mental wellness, sleep, and immune system strengthening. Most of the time, we don’t pay much attention to our stomach until we get ill or start…
Fabletics Expands Product Line with New Scrubs Collection
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Activewear subscription brand Fabletics is looking to cover a new market — clothing for medical professionals. In February, the company launched its first line of medical scrubs, which it calls “The World’s…
The 22 Best Directory Listings for Any Business (+Optimization Tips)
Unless you’ve been living under a rock these past thirty or so years, you’ve likely witnessed an incredible evolution in our use cases for technology in day-to-day life. There’s been a clear switch from landlines to wireless devices, printing out MapQuest directions to using a GPS, and from flipping through a phone book to doing…
Where SEO and UX meet on your site
At Yoast, we believe that the best SEO strategy is a holistic approach. With a holistic approach, SEO has a lot of “teammates” that have to work together. Simply optimizing your page titles isn’t enough. You also need to work on aspects like site speed, great content, and user experience (UX). In this post, we’ll…