Facebook Messenger isn’t just a tool for having group chats with your cousins—it’s a powerful communications platform that marketers can use to effectively engage and convert audiences. (All that and there’s stickers? Now that’s an app we can get behind.) With nearly a billion users worldwide, Facebook Messenger is an intriguing platform for businesses to…
How to Do A/B Testing: 15 Steps for the Perfect Split Test
So, you want to discover what truly works for your audience, and you’ve heard about this mythical form of marketing testing. But you have questions like: “What is A/B testing in marketing, anyway?” and “Why does it matter?” Don’t worry! You’ll get all the answers to your burning questions. I’ll even tell you the second…
3 Tips for Creating Powerful Ads, According to Meta’s Director of Ads
Facebook is an undeniably powerful platform for advertisers. In fact, HubSpot Blog Research found Facebook is the most popular social media network for advertising in 2022, with 62% of companies currently leveraging it. Additionally, Facebook has proven to be the social media platform that generates the biggest ROI. But getting started on Facebook advertising can…