In our Ultimate Guide to Store Locators, we talked about how adding a basic set of State > City > Location internal links to search-only store locators can improve SEO performance for the Location Pages. A search-only locator page usually includes a store locator map and/or store finder that searches a number of locations to…
Why Every CMO Needs to Know Their Search TAM
As ad costs have exploded in the last year, founders and CMOs are seeking alternatives to paid acquisition. HubSpot recognized the value of organic search early, enabling our growth alongside the expanding search landscape. While AI-powered search experiences are reshaping the search landscape, we’re still firm believers in search. To vet whether organic search is…
The Potential of Generative AI: Shifting the Creative Landscape
The creative industries are undergoing a sea change due to the power of generative AI, often known as creative AI. This technology has the potential to generate original works of art, songs, fashion designs, and screenplays. It changes how artists, musicians, designers, and filmmakers create by providing them with new resources and methods to enhance…
