The SEO landscape is constantly evolving, and Google’s recent introduction of AI Overviews is no exception. These AI-powered summaries appear at the top of search results for informational queries, potentially impacting how users discover your content. Let’s break down what this means for your local business’s strategy. First, take a deep breath. AI Overviews primarily…
What is ‘Crawled – currently not indexed’ in Search Console?
Google Search Console (GSC) is a powerful tool for site owners. It helps you monitor and maintain your site’s presence in the SERPs. One of the common issues you might encounter is the “Crawled — currently not indexed” status. This message means that Google has crawled your page but hasn’t indexed it. As a result,…
Facebook Automation: What You Can Automate + Tools [2024]
Busy social media marketers, rejoice! Facebook automations are here to save the day. If you’re overwhelmed with tasks like managing ads, scheduling posts, building reports, and responding to followers, you’re not alone. In this blog, we’ll explore the very best Facebook automation tools to save you time, money, and brain cells, while adhering to Facebook’s…
23 Best Free Personality Tests You Can Take Online in 2024
Have you ever wondered why you think and behave the way you do? Or why you seem to clash with certain people while effortlessly connecting with others? The answer may lie in your personality type. And as someone who has always been introspective, I’ve found personality tests to be powerful tools for boosting self-awareness, self-discovery,…
Everything You Need To Know About Podcast Advertising and Sponsorships
As a content growth and innovation leader for HubSpot, I know how important it is to find impactful ways to expand your brand’s reach. In my experience, one of the more effective and underrated channels for marketers is podcast advertising. Outside of work, I’m an avid podcast listener. I’ve been persuaded to test out a…
8 Fast Takeaways from Google Marketing Live 2024
Similar to last year, Google Marketing Live provided a torrent of AI-fueled advances for advertisers. In all, nine presenters announced 30 products and features over the 90-minute keynote event. In the upcoming days and weeks, we’ll examine each of these new products and features in-depth and share what marketers and advertising experts think of them…
14 Best AI Video Generators to Use in 2024
Videos are integral to any marketing campaign; however, they can be tedious and difficult to create if you aren’t savvy with editing or are short on time. Fortunately, you can leverage many AI video generators to streamline your video production and create content that engages your audience. But what’s the best AI video generator for…
Millennials vs. Gen Z: Why Marketers Need to Know the Difference [New Data]
Regarding millennials vs. Gen Z, the two generations have a lot in common to the point many brands will lump them together into the same audience, thinking they can appeal to both. Don’t make this mistake. Gen Z and Millennials share some things but are still two completely different demographics. Don’t believe me? Well, here’s…