Back when I started playing the search engine optimization (SEO) game, keyword stuffing actually worked. Since then, algorithm updates have spared only a few SEO best practices, like URL optimization. Google’s algorithm updates have shaken up the scenery of SEO. However, URL optimization has stood the test of time. This is an essential element of…
Marketing Initiatives and Trends for 2024
The Top Marketing Trends of 2024 Gain insight into the marketing landscape of 2024 with forecasts on AI integration, the growth of short-form video, efforts promoting user-generated content, and the importance of authentic branding. Because marketing and consumer behaviour are inseparable, cultural developments can affect the effectiveness of your campaigns, no matter your field of…
How to write better blog posts for your Shopify store
Having awesome products is why people would shop in your Shopify store. But there are many options to get people to notice those amazing products. One of those is content marketing, and then specifically blogging. This article will give practical tips on improving your Shopify store’s blog posts. Table of contents Main reasons to publish…
3 Persuasion Techniques You Should Know
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I’ve spent 200 hours interviewing persuasion experts. In this blog, I share the persuasion tactics that actually work. You’ll learn why persuasion attempts work better if you ask for action in the future (rather…
Conquering Anxiety: Powerful Methods for Control
Effective Techniques to Deal with Anxiety Efficacious Methods for Controlling Anxiety: Anxiety is a prevalent mental health disorder that affects millions of individuals worldwide. Symptoms include feelings of fear, anxiety, and discomfort, and they can have a significant impact on a person’s ability to go about their daily life. According to the World Health Organisation,…
Using Local Pack Grid Rankings for Competitive Local SEO Analysis
Local grid rankings reports have been a great local SEO tool for a while. They can give you a sense of how a business ranks across various areas of a city, county, etc. Here’s an example of BrightLocal’s grid rank report: We found these reports so useful, we built our own uglier version in Looker…
19 X (Twitter) Demographics for Marketers in 2024
Whether you call it X now or can’t still stop saying “Twitter,” the fact is that there are still billions of people using the social media platform in 2024. And if your brand is on there, too, you’re going to want to be in the know about the latest Twitter demographics (or X demographics, whatever!)….
How to Write an RFP for Grants – Everything You Need to Know
Beth Goldowitz, who’s been managing nonprofit organizations for the past 20 years, says that when “managed correctly, grants can keep organizations afloat. They’re stable and predictable, a revenue stream that the organization can count on for the duration of a contract.” But do you know how long it takes to write a single grant application?…