If you’ve ever wondered about the difference between social listening vs. social monitoring, we’re here to fill you in. They may sound similar, but in terms of execution and strategic purpose, they’re quite different. While social listening is more high-level and proactive, social monitoring tends to be more reactive and on a smaller scale. Both…
Rule the Streets: How to Create a Billboard Advertising Strategy That Grabs Attention
Whether commuting by car, bus, or train, I find myself watching the world — and billboard ads — go by. Billboard advertising has come a long way, from signs painted on barn roofs to sleek, powerful advertisements and multimedia sensations. Billboard advertising isn’t your typical inbound marketing strategy. It relies on the customer coming to…
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Get Past the ATS With These Resume Templates [+ Tips]
I can honestly say that, so far in my career, I’ve never witnessed such a high competition for marketing roles on LinkedIn, both full-time and freelance, as now. And I’ve seen countless comments and got tens of email replies from hiring managers, saying that they’re overwhelmed as they’ve received over a hundred applications. No wonder…
Maintaining a Healthy Body: A Path to Long-Term Happiness
Navigating the Path to Fitness with Incremental Progress Getting in shape and improving your health might seem impossible, especially if you dislike physical activity. Nevertheless, the impact of baby steps is most apparent in these pauses of doubt. People may easily incorporate healthy habits into their everyday lives and stay motivated by embracing gradual improvement…
Is it Worth Using ChatGPT to Write Your Resume? Let’s Find Out
ChatGPT this, ChatGPT that. Well, I’m here to add to the AI noise (but in a good way, I promise). I’ve seen a lot of discourse on LinkedIn about ChatGPT resumes and other professional use cases for AI. Since the job market is on fire right now, I decided to do a little digging myself…
The Definitive Resource for Email Octopus
The Complete Email Octopus Guide: Everything You Need to Know Understanding the Role of Email Marketing in the Digital Era Email marketing is an essential component of modern digital marketing strategies, enabling marketers to establish personalised connections with their audience. With its broad reach and personal connection, email offers a unique opportunity for precise and…
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How to Use AI to Market Your Small Business [+ My Favorite AI Tools]
Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business. For example, I’d long wanted to sell merchandise with my designs. However, the thought of getting started and thinking about…
Delving Into Deep Search’s Hidden Dark Web
Dark Web For Invisible Web Investigation It would help if you had special software, configurations, or authorisation to access the Dark Web, a part of the internet that regular search engines don’t index. The fact that it is a secret network makes it perfect for illegal activities since users may be anonymous and untraceable. Many…