The SEO community has been buzzing following the release of internal Google documents, revealing more details about how author and publisher entities influence search rankings. These insights help you strategically optimize your author and publisher profiles. This article will explore these entities and give you some actionable strategies to incorporate their optimization into your existing…
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How To Run the Easiest Social Media Audit [FREE TEMPLATES]
Social media marketing is all fun and games… but if you don’t measure those hijinks, how can you ever know what’s working? That’s where a social media audit comes in. Regular audits are the secret to understanding how each social account contributes to your marketing goals. And if you use a simple template (like the…
Understanding the Impact of Google Consent Mode For Your Business in 2024
In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. How can a company benefit from more accurate measurement as privacy regulations become increasingly strict? Consent Mode is the…
Too Faced Cosmetics: Embracing Beauty on TikTok
Transforming the Makeup Industry: Too Faced Cosmetics’ TikTok Revolution Makeup tutorials are no longer lengthy. Contemporary beauty trends focus on concise, captivating content that grabs attention instantly. Too Faced Cosmetics specialises in TikTok. Standing out in the ever-changing digital world is a skill, particularly in the beauty industry. Platforms like TikTok are fuelling the shift…