In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. How can a company benefit from more accurate measurement as privacy regulations become increasingly strict? Consent Mode is the…
Too Faced Cosmetics: Embracing Beauty on TikTok
Transforming the Makeup Industry: Too Faced Cosmetics’ TikTok Revolution Makeup tutorials are no longer lengthy. Contemporary beauty trends focus on concise, captivating content that grabs attention instantly. Too Faced Cosmetics specialises in TikTok. Standing out in the ever-changing digital world is a skill, particularly in the beauty industry. Platforms like TikTok are fuelling the shift…
Disruptive AI Video Trends that are Transforming Marketing in 2024
AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition? If you’ve been following the latest buzz in AI marketing trends — and you should be — you know that AI video tools are at the forefront of this change….
Google Deprecates Lead Disputes in Local Service Ads
Businesses Can No Longer Dispute Unqualified Leads in Local Services; Google Now Credits Leads Automatically In an effort to streamline and improve the lead crediting process, Google has started rolling out a significant update to the Local Service Ads (GLSA) platform. Its officially taking over reviewing (and crediting) Local Services leads. The update launched today…
Google’s reversal on third-party cookies: what it means for you
In a happy yet surprising move, Google has announced it will not be phasing out third-party cookies as previously planned. This decision has significant implications for website owners, digital marketers, and SEO practitioners, particularly those using tools like Yoast SEO to optimize their WordPress sites. Here’s a closer look at what this means for Yoast…
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How to Schedule Tweets [3 Methods + Bonus Tips]
Ever wonder how other X/Twitter accounts seem to come up with witty one-liners, hot takes on current events, or smart replies on a regular basis? We’ll let you in on a secret – they’re scheduling their X (Twitter) posts ahead of time and sending out posts for days (or weeks) without lifting a finger. By…
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When UGC Goes Wrong: How Smart Brands React to Controversy [Expert Interviews]
“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing. And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. Need convincing? Just search for videos about Celsius on TikTok. While the…
Resolving Anger: The Influence of Counselling
Anger Management Therapy Everyone feels angry sometimes, and it’s a natural and healthy feeling. Anger is a potent instrument for communicating and expressing a need or a perceived danger. It might be a response to being hurt or misled or to feeling threatened, assaulted, or irritated. Healthily manipulating anger may make individuals stand up for…