Splashy video-first platforms like TikTok get talked about more than old timer Facebook, but Facebook marketing is critical for businesses in 2024. With over three billion active monthly users, Facebook is still the world’s most-used social platform. And don’t let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. People ages 25-34…
The Art of Marble Polishing – Expert Techniques Unveiled
Mastering marble polishing techniques has enabled technicians to preserve Marble’s timeless beauty and luxury, enhancing homes and public spaces for centuries. Polishing Marble keeps it beautiful and extends its finish. Though complex, it enhances beauty and lifespan, making it a wise investment. Delving into the Nature of Marble Before polishing, it is essential to understand…
No, AI-powered search is not built on theft: debunking misconceptions
AI-powered search tools like SearchGPT have sparked both excitement and concern among SEOs. Recently, industry prognosticators have expressed fears about AI-driven tools undermining traditional traffic sources. They worry that widespread adoption of these tools will divert so much traffic away from previously profitable websites that the decline in visibility will “unalive” those sites completely. Table…
Social Media SWOT Analysis: How to Dig Up Impactful Insights
SWOT might sound like a modern digital marketing acronym. But SWOT analysis has actually been used since the 1960s to guide strategic planning. A social media SWOT analysis uses this established framework to guide your social media strategy. It looks at both internal and external factors to guide your social media plans. Key Takeaways A…
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7 Ways to Use AI for A/B Testing: An In-Depth Guide [+ Expert Tips]
Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent of AI, we now have tools for AI A/B testing, making experimentation smarter, faster, and infinitely more manageable. AI A/B testing gets you real-time reports and lets you test multiple hypotheses in a few clicks….
How to Build an Efficient Social Media Approval Workflow in 2024
Ever noticed a mistake after you’ve published a post? One surefire way to save you from embarrassing corrections is to use a social media approval workflow. Having social media approval processes in place will ensure that everything sent out the door is high-quality, error-free, and brand-appropriate. Here, we’ll explain how to set up a social…
How to Use AI for Technical SEO, Straight from HubSpot’s Tech SEO Team
HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs. When it comes to technical SEO and AI, specifically, I set out to answer three burning questions: Are SEO folks using AI? If so, how?…
Fresh Edits: a Hidden Advantage in Google Maps Spam-Reporting
When you’re trying to clean up a competitor’s dirty Google Business Profile page, it’s not enough just to be right: You also need to make your move at the right time. When’s the right time to send in a “suggest an edit”? It’s (1) as soon as you notice a problem, (2) as soon as…