AI-powered search tools like SearchGPT have sparked both excitement and concern among SEOs. Recently, industry prognosticators have expressed fears about AI-driven tools undermining traditional traffic sources. They worry that widespread adoption of these tools will divert so much traffic away from previously profitable websites that the decline in visibility will “unalive” those sites completely. Table…
Social Media SWOT Analysis: How to Dig Up Impactful Insights
SWOT might sound like a modern digital marketing acronym. But SWOT analysis has actually been used since the 1960s to guide strategic planning. A social media SWOT analysis uses this established framework to guide your social media strategy. It looks at both internal and external factors to guide your social media plans. Key Takeaways A…
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7 Ways to Use AI for A/B Testing: An In-Depth Guide [+ Expert Tips]
Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent of AI, we now have tools for AI A/B testing, making experimentation smarter, faster, and infinitely more manageable. AI A/B testing gets you real-time reports and lets you test multiple hypotheses in a few clicks….