When I was growing up, your first email address was a rite of passage (I see you, smileygirl747 and thegrouchy1). Today, it’s simply a necessity for many daily activities. Need a free email address? There are dozens of free email service providers available that offer security, ample storage space, and accessibility on both your mobile…
The 21 Social Media Metrics You Must Track for Success in 2024
Social media metrics allow you to track every detail of your social media performance. This is great for honing your strategy, but it can also lead to information overload because there are so many metrics and graphs to choose from. To help narrow down your social media reporting to the most important data, we’ve selected…
Why Short-Form Video Is the Future Of Lead Generation
Short-form video is revolutionizing the way that businesses approach primary lead generation. But do you know why — and how to apply it to your marketing strategy? When HubSpot started growing back in the early 2000s, the core strategy for primary lead generation was organic search optimization. It worked incredibly well for HubSpot (and many…
Generative AI in Marketing: How It Fits Into Your Strategy, According to Jasper’s Head of Enterprise Marketing
In a Mint Mobile commercial, Ryan Reynolds reads from a script written entirely by ChatGPT. His prompt was simple (include a joke, curse word, mention the holiday promo in his voice), but he calls the results “compelling” but also “mildly terrifying.” I think the ad is a great example of one of the many ways…
What the Google Antitrust Ruling Means for Advertisers & Small Businesses
Last week, the judge in the Google antitrust trial ruled that the company has illegally monopolized web search. Legal and tech experts are calling it a historic win for the Department of Justice and a sign of even bigger upheavals to come for search and big tech. But what does the ruling portend for those…
The Fertility Benefits of Acupuncture
Boosting Fertility: The Benefits of Acupuncture Acupuncture, a form of traditional Chinese medicine, has been proven effective in providing relief for various medical conditions, including infertility. This technique involves the insertion of small needles into precise locations on the body to enhance the flow of energy and accelerate the healing process. Acupuncture is increasingly recognized…
Unleashing the Power of Influencer Marketing
Harnessing the Power of Influencer Marketing: Gretta Van Riel’s Journey to Mastery Businesses constantly seek innovative ways to engage their audiences and increase their sales. Influencer marketing is a potent tool among the various digital strategies at your disposal. The concept revolves around leveraging individuals who significantly influence prospective customers. These individuals with extensive knowledge…
All About Instagram Stories: Top Tips and Handy Tricks
Are you a Feed-commitment-phobe? Do you love stickers and gifs? Or perhaps you’re just a super savvy and charming marketing professional or content creator. Either way, Instagram Stories are most definitely for you. Instagram Stories have all kinds of built-in tools and functionalities. But they can be tricky to find and even trickier to use….