Between Facebook, Instagram, Twitter, Linkedin, TikTok, Snapchat and more, keeping track of all of your brand’s social media accounts can feel like herding cats (and it’s not nearly as cute). But you don’t have to go at it alone. There are lots of apps, platforms and websites out there for properly managing multiple social accounts….
Screenwriting Techniques for Marketers: Defining Your Customer’s Problem
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. For the past ten years, I’ve been using Hollywood screenwriting techniques to help companies create powerful marketing stories. I’ve seen firsthand how powerful storytelling can be in transforming a company’s messaging. Before we keep…
Favicons and your online brand: Make sure you stand out!
Favicons are those little icons you see in your browser tabs. When you have many open tabs in your browser, they help you recognize and find the page you were looking for. They are important for your branding because Google shows them in the mobile and desktop search results. So, let’s take a closer look…
15 Social media monitoring tools + tips for better insights in 2025
Social media monitoring tools are the best way to find out what people are saying about your brand. Not only that, but they can help you track mentions of your product, your competitors, your industry, your Super Bowl ad, your customer service wait times, your new mascot… you name it. If your audience has an…
How to Write a Memo: The 10 Steps I Use to Get It Right Every Time
Before I start writing a memo, I take some time to hype myself up. This bit of internal communication will be read by my peers, my boss, and likely my boss’s boss. Getting the language right is essential, and every word counts. Unlike an email, memos typically go out to your entire department or everyone…
Brutally Short List of WordPress Plugins That Help Local SEO
Most wounds are self-inflicted, at least in local SEO. A weak site makes it much harder to get visible in the organic results and in the Google Maps results, and to stay there. But you won’t grow the site to be big and strong if simple tasks are a PITA, or if you spend too…
Getting B2B Ecommerce Right — Here’s What I Learned From Experts
B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. I wanted to find out how exactly B2B ecommerce strategies…
Mastering Mental Resilience Techniques in Survival Psychology
Unlock the Secrets of Survival Psychology to Thrive in High-Stress Situations The expression “desperate times call for desperate measures” captures the essence of survival, particularly as we explore the complex dimensions of survival psychology. When faced with significant threats, the human mind undergoes a profound transformation, revealing deep reserves of strength and resilience that often…