The much-anticipated getaway season is upon us, and San Pedro, Belize, stands out as the ultimate destination for your next adventure! This lively Caribbean paradise is perfect for you and your girlfriends, offering unforgettable experiences. Nestled on the breathtaking Ambergris Caye, San Pedro greets you with its inviting crystal-clear waters, powdery white sandy beaches, and…
Enhance your SEO skills through experimentation
The world of SEO keeps evolving and changing, which is why it’s important to keep developing your own skills. An excellent way to do this is via hands-on experimentation. In this post, I’ll share three valuable lessons I’ve learned from my previous ventures. Where it all started A bit of background information: I started experimenting…
Advertising Metrics: How to Track Impact for Sustainable Business Growth
Return on ad spend (ROAS) has become the default metric for many marketing teams. It’s clean, precise, and makes CFOs happy. Spend X dollars, get Y dollars back. Simple … right? Not quite. Here’s the issue: The more exact a marketing metric is, the easier it is to manipulate. Want a 2x ROAS? You can…