Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent of AI, we now have tools for AI A/B testing, making experimentation smarter, faster, and infinitely more manageable. AI A/B testing gets you real-time reports and lets you test multiple hypotheses in a few clicks….
How to Build an Efficient Social Media Approval Workflow in 2024
Ever noticed a mistake after you’ve published a post? One surefire way to save you from embarrassing corrections is to use a social media approval workflow. Having social media approval processes in place will ensure that everything sent out the door is high-quality, error-free, and brand-appropriate. Here, we’ll explain how to set up a social…
How to Use AI for Technical SEO, Straight from HubSpot’s Tech SEO Team
HubSpot’s 2024 State of Marketing Report found that marketers save around 2.5 hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs. When it comes to technical SEO and AI, specifically, I set out to answer three burning questions: Are SEO folks using AI? If so, how?…
Fresh Edits: a Hidden Advantage in Google Maps Spam-Reporting
When you’re trying to clean up a competitor’s dirty Google Business Profile page, it’s not enough just to be right: You also need to make your move at the right time. When’s the right time to send in a “suggest an edit”? It’s (1) as soon as you notice a problem, (2) as soon as…
7 Social Video Metrics To Help You Make Better Content
These days, video is basically the primary form of content across all social platforms. But if you want your video strategy to succeed, you have to keep an eye on your social video metrics. Like other social analytics, video metrics show you what’s working, what isn’t, and any opportunities for future wins. But those might…
The Losing Test That Led to 4% More Leads (We Took the L so You Don’t Have To)
Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses. A “best practice” that failed so hard we had to pause part of the test early. And, if I can wax clickbait-y for a moment, it’s a tactic you may be using in your calls-to-action…
When Experts Handle Your Terracotta Tile Installation What You Can Anticipate
Transform Your Space with Timeless Elegance Using Terracotta Tiles For homeowners in Surrey who want to add a touch of classic beauty to their space, terracotta tiles are a great option. Thanks to their warm, earthy tones and rustic charm, terracotta tiles can quickly make any room look better. But putting these beautiful tiles down…
The Top 4 Roadblocks to Your Team’s Productivity and How AI Can Solve Them, According to Asana’s Head of Corporate Marketing
You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday. After you‘ve answered those, you check your inbox and see you’ve been tagged in some slides for that same campaign. Once you’re done responding, you hop on a Zoom call to chat with…