A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and…
The Usability Testing Playbook [Expert Tips & Sample Questions]
As an employee and a freelancer, I’ve seen plenty of brands fall prey to a shiny object syndrome where they want to build a feature they saw a competitor launch or simply thought was a good idea. Then, they build that idea without knowing if their audience needs or wants it — they skip usability…
Refrigerated Air Conditioning Conversion Costs Explained
Key Considerations for Upgrading Your Home’s Cooling System in Melbourne Homeowners in Melbourne often face a critical decision: what are the key financial considerations when upgrading from an evaporative cooling system to a more efficient refrigerated air conditioning system? This pivotal question significantly impacts budget planning and can enhance overall comfort levels within your home…
B2B Marketing Analytics That Every Team Needs to Track — My Take as a Marketer
I primarily work with B2B clients, so I’m getting very well-versed in B2B marketing analytics. Every month, I report on the marketing for the prior month, and I turn those marketing analytics into stories and actions. Believe it or not, B2B marketing analytics doesn’t have to be boring. I use various tools for my analytics,…
Honouring Ignacio Allende: Hero of San Miguel
Hero worship takes on new meaning when you discover the profound legacy of Ignacio Allende in the colonial jewel of San Miguel de Allende. As you explore this UNESCO World Heritage site, you’ll find yourself walking in the footsteps of a man who shaped Mexico’s fight for independence. Your journey through the city reveals why…
Candelaria Fair 2025: Celebrate Vibrantly in San Miguel
Experience the lively and colorful Candlemas Fair in the enchanting city of San Miguel de Allende, taking place from January 31 to February 16, 2025. This annual celebration beautifully transforms the city into a vibrant showcase of cultural heritage, natural beauty, and artistic creativity, making it an essential destination for travelers seeking unique experiences. Visitors…
Belize Winter Escape: Your Ultimate January 2025 Guide
Escape the winter blues and discover why Belize should be your ultimate destination for January 2025. With ideal temperatures averaging 75°F (24°C) and minimal rainfall, you will find perfect conditions for exploring ancient Mayan ruins, snorkeling along the world’s second-largest barrier reef, or simply unwinding on pristine beaches. This winter getaway takes advantage of peak…
Evaporative Cooling Costs Compared to Refrigerated AC Costs
Unlock the Benefits of Upgrading Cooling Systems in Melbourne Homes As the demand for energy-efficient heating and cooling solutions continues to rise in Melbourne, homeowners are increasingly opting to transition from traditional evaporative cooling to sophisticated refrigerated air conditioning. This crucial upgrade not only elevates indoor comfort but also aligns with a commitment to sustainability…