Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting campaign relevance. By connecting unified customer data, you can build segments that update based on behavior, lifecycle stage, or engagement, and...
Year: 2025
News SEO, SEO
The 2025 SEO Wrap-Up: What We Learned About Search, Content, And Trust
SEO didn’t stand still in 2025. It didn’t reinvent itself either. It clarified what actually matters. If you followed The SEO Update by Yoast monthly webinars this year, you’ll recognize the pattern. Throughout 2025, our Principal SEOs, Carolyn Shelby and...
Google, Google Maps, Google My Business
Top 7 Use Cases For AI Personalization In Marketing
As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly. I’ve created (and received) hundreds of personalized marketing assets in my day, and it’s crystal clear when something was created in a half-hearted...
Marketing Automation
Best AI Workflow Automation Tools For Growing Businesses
AI workflow automation tools connect apps, data, and departments to execute tasks automatically — reducing manual work and improving efficiency across organizations. Unlike traditional rule-based automation, these tools use artificial intelligence to predict next steps, learn from outcomes, and continuously...
Redirects, SEO Basics, Technical SEO
What Is A Redirect? Types, How To Set Them Up, And Impact On SEO
Ever clicked a link and landed on a “Page Not Found” error? Redirects prevent that. They send visitors and search engines to the right page automatically. Redirects are crucial for both SEO and user experience. For SEO, they preserve link...
Google, Google Maps, Google My Business
How To Schedule Tiktok Posts On Mobile And Desktop
Want to plan your TikToks ahead of time (and have them go live exactly when your audience is online)? Sounds like you need to learn how to schedule TikTok posts. Below, you’ll find the easiest ways to schedule TikTok content...
Google, Google Maps, Google My Business
Building Systems Of Trust In The Age Of AI While Staying Human At Heart
When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how to build systems creatively with the tools I had access to. Then, I joined the company with the responsibility of...
Uncategorized
The December 2025 Edition Of The SEO Update By Yoast: AI Search, Publisher Deals &Amp; More
Missed the final SEO Update by Yoast of 2025? Our in-house principal SEOs, Carolyn Shelby and Alex Moss, broke down December’s biggest search shifts, from Gemini’s integration to Google’s publisher deals, and answered your burning questions. Don’t forget to watch...
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