Blog post checklist: how to optimize for search engines So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do you...
Year: 2025
Holistic SEO
Mid-year SEO checkup: What’s working, what’s not?
Midway through the year is a good time to see how your SEO is holding up. Search habits shift, rankings change, and AI is reshaping how people find information. A mid-year SEO checkup isn’t about starting over. It’s a check-in...
Google, Google Maps, Google My Business
5 best CRMs for utilities in 2025
Water, electricity, and heat are complicated enough. Add the responsibility of regulations and customer relations, and utilities companies are set up for some complex challenges. Managing customer relationships, responding quickly to outages, integrating billing systems, and maintaining regulatory compliance —...
User eXperience (UX), Yoast SEO for Shopify
Redesigning onboarding for impact: A service design approach
First impressions stick, especially in UX. When we saw that new users of our Yoast SEO for Shopify app were skipping key steps or dropping off early, we knew our onboarding wasn’t working. Using journey mapping and service blueprints, we...
Google, Google Maps, Google My Business
HubSpot’s Operations Hub pricing guide — streamlined, scalable, and built for growth
HubSpot’s Operations Hub is designed for teams who want to streamline operations and unlock new growth opportunities for their business. Whether you’re syncing apps, building efficient workflows, or governing complex datasets, Operations Hub helps you transform operations into a growth...
Google, Google Maps, Google My Business
How much does YouTube pay per view in 2025?
If you, like thousands of other YouTubers, are hoping to make money on the video platform, you’re probably wondering what your income might look like. How much does YouTube pay per view? The short of it is that YouTube pays...
Google, Google Maps, Google My Business
7 best CRMs for event management businesses
Running an event management business is tough. You‘re juggling clients, vendors, venues, and countless moving parts. That’s where a great CRM comes in. It keeps everything organized in one place. This guide breaks down the top 7 CRMs built for...
Google, Google Maps, Google My Business
How to go from marketer to CMO — 5 tactics that actually catapulted my career progression
I went from marketing manager to CMO in four years. It was fast. It was exciting. And, honestly, it was a little painful. I lost sleep. I lost hair. I made a lot of mistakes and learned most of what...
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