Blog post checklist: how to optimize for search engines So you’ve decided to write a blog post. That’s great! Now let’s make sure your efforts pay off and it turns into an awesome post that also ranks. What do you...
Year: 2025
I tried writing a blog post with ChatGPT, Claude, and Gemini — here’s how they stacked up
A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know this — AI, when used as a tool and a creative collaborator, is a fantastic way to brainstorm, outline, and yep, even...
Optimize your content directly in Google Docs with Yoast SEO
Optimize your content directly inside Google Docs. Yoast SEO’s new Google Docs add-on provides real-time SEO and readability analyses in your writing environment, eliminating the need for multiple apps or CMS logins. You’ll produce fully optimized content faster, collaborate smoothly,...
This AI prompt can transform you into an elite marketer in any field, here’s how
We all know AI assistants can help with marketing tasks. But, here's what most people are missing: Using AI as a prompt engineer is where the real productivity gains happen. I've been experimenting with this approach for months, and the...
How to find the perfect SEO-friendly WordPress theme
We’ve seen it happen so often. You have a great blog or site, and at some point, you decide to go for a new look and feel. There are a couple of things you’ll look at, usually in the order:...
Growth marketing — the campaigns that you need to know
I’m a teacher, so I’m now used to the faces of students who are scared to learn. More specifically, they’re scared to fail to learn. It’s ingrained early in our studies — As are good, Fs are bad, and you’d...
How to market your brand to budget-conscious prospects
Like many buyers in America today, I cringe whenever I swipe my credit card. Amid a “shifting economic landscape” (read: messy economic times), we’re all watching our wallets, trying to keep spending down, and questioning where our dollars go. And...
The unconventional, scrappy tactics I used to grow a newsletter to 40K subscribers
You know that moment when you stumble on a brilliant growth tactic hidden in a Reddit thread or buried deep in a comment section? That's the kind of stuff I live for. I'm Tom Orbach, a growth marketer and a...
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