I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. You learn very quickly how to present yourself online, especially on platforms like Instagram. From there, I moved into sales and the world of B2B. I figured, if I could thrive in sales, I could…
AI agents for social media: How to use them right now + what you can expect in the future
I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and trends was the neatest piece of technology. I left it running in a tab 24/7 in between using it to plan our posts and stay abreast of our audience’s needs. As I look at AI…
Why your startup needs a content strategy (& how to build one that scales)
A content strategy for startups begins with a simple truth: Every piece of content needs a purpose. I learned this lesson the hard way when managing my first startup blog. Armed with enthusiasm but no real plan, I spent three months writing what I thought were brilliant posts about industry trends. When I finally dug…
Influencer marketing: Advanced strategies to maximize ROI in 2025
Remember when trusting strangers on the internet seemed risky? Times have changed. Now, those online voices can be your brand’s key to marketing success. Influencer marketing has evolved into a $24-billion industry, with brands of all sizes scrambling to get their products into the hands (and feeds) of content creators. But here’s the catch: while…
Content aggregators can help you get more eyes on your marketing collateral — here’s how
Those who know me know that I have a healthy obsession with travel. So, I often pore over travel blogs looking for the best way to plan a trip and the best activities to do in a given place. One tool that will always help me find what I need is content aggregation. Since they’re…
How to use buyer journey keyword research to unlock SEO-generated revenue
I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two million clicks for an ecommerce store. The client and I were thrilled. The graph on Google Search Console was trending strongly up. The problem? I couldn’t quantify a single sale from two million visitors. I…
15 years of Yoast: 15 SEO tips for 2025 and beyond
We’re celebrating 15 years of Yoast, and we can’t celebrate without offering some SEO insights. So, here are 15 SEO essentials to focus on in this year and beyond. Whether you are a beginner or an SEO expert, these tips will help you focus on what’s important right now. In collaboration with our Principal SEO,…
5 Crazy Phenomena in Google Business Profile Page Suspensions
Google’s local map is a bewildering place for a business owner (or marketer), especially when you try to figure out why some Google Business Profile pages run into trouble and others don’t. Half the time there’s no clear rhyme or reason, but the rest of the time the rules or their enforcement kinda-sorta make sense…