With over 70 million dads in the world, over 50 ways to say dad, and one billion Instagram users, you can rest assured that ideas for Father’s Day Instagram captions are in high demand. Image source But Father’s Day is different for every business audience—and on an individual level it can vary from joyful to…
How to Build an Efficient Social Media Approval Process for Your Team
Every social media team of more than one person needs a social media approval process. Content approval processes are not unique to social media. For example, you probably already have an approval process in place for your blog or your website. But the immediacy and reach of social channels make an approval workflow all the…
Will Brands Boost Investment in Experiential Marketing in 2022? [New Data]
Experiential marketing involves inviting your audience to interact with your brand in a real-world situation. These experiences are often hands-on, exciting opportunities that help businesses engage with attendees in a way that is different from interactions they may have online. Read on to discover new data about how businesses are investing in experiential marketing and how…
How One Simple Tool Will Cut Down Your Blogging Time by Half
You heard about AI, but have you ever used it? Just think of it this way, what if you can use artificial intelligence to create content for you so you wouldn’t have to even write? Well, believe it or not, this blog post that you are reading now was written by a simple AI tool….
11 Easy Social Media Optimization Tactics for Faster Growth
Social media optimization (SMO) helps business owners, content creators and social media marketers get the most out of their social media presence. Understanding how to optimize your social media profiles and posts for maximum returns might sound scary, but we’ve put together a list of simple tactics that don’t involve complicated keyword research or require…
An In-Depth Guide to Google Analytics 4
NOTE: On June 8, 2022, Christopher Coomer, VP of Data, Analytics, and Insights at NPD, will cover the essentials of GA4 in a short presentation. This will be followed by an extensive Q&A session with webinar host Will Francis of DMI. Register here. Those who attend will receive a free follow-up guide to help them transition…
How to Advertise on YouTube in 10 Steps (+Pro Tips)
YouTube users spend an average of 19 minutes per day on the platform. That’s like, 120 hours per year. And with it being the second-largest search engine in the world, you can bet that YouTube advertising will give you a hefty reach (to be exact, 32.4% of the total population and 51.8% of internet users)….
The 14 Best Graphic Design Portfolios We’ve Ever Seen, & How to Start Your Own
A great graphic design portfolio can’t move mountains, but it can change your life with a new job or opportunity. AI and other factors are impacting graphic design hiring, making your portfolio more important than ever before. And while some designers still carry a physical book of printed design examples, most portfolios are graphic designer…