Author: Maggi Pier

Will Brands Boost Investment in Experiential Marketing in 2022? [New Data]

Will Brands Boost Investment in Experiential Marketing in 2022? [New Data]

Experiential marketing involves inviting your audience to interact with your brand in a real-world situation. These experiences are often hands-on, exciting opportunities that help businesses engage with attendees in a way that is different from interactions they may have online. Read on to discover new data about how businesses are investing in experiential marketing and how…

An In-Depth Guide to Google Analytics 4

An In-Depth Guide to Google Analytics 4

NOTE: On June 8, 2022, Christopher Coomer, VP of Data, Analytics, and Insights at NPD, will cover the essentials of GA4 in a short presentation. This will be followed by an extensive Q&A session with webinar host Will Francis of DMI. Register here. Those who attend will receive a free follow-up guide to help them transition…

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