Instagram‘s off-shoot app, Threads, is Meta’s answer to Twitter (now rebranded to "X" by Elon Musk). Dubbed a "Twitter Killer," Threads amassed 100 million users in just five days. Among new Threads users are content creators; many also use Twitter...
Google, Google Maps, Google My Business
22 Google Ads Automated Rules That Will Make Your Life Easier
The world changes fast—and there are few places that show that change as quickly as the Google SERP. Global events, celebrity gossip, and social trending topics can all dominate our search interests and quickly impact the performance of our PPC...
Google, Google Maps, Google My Business
18 of the Best AI Chatbots for 2023
Whether on Facebook Messenger, their website, or even text messaging, more and more brands are leveraging chatbots to service their customers, market their brands, and even sell their products. But, the if/then logic that powers many chatbots’ conversational abilities limits...
Social Media
How Shopify, Canva, and HubSpot are Excelling on Threads, and How You Can, Too
When Threads was first announced, I was wary. We’ve seen so many new social media platforms enter the marketplace over the past year, ranging from BeReal and Clubhouse to Twitch and Lemon8. In all that chaos, it can be difficult to...
Marketing Strategy
The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence
Would it be correct to assume a major part of your marketing strategy today is digital? Probably. Consumers and businesses alike are almost always online and on the go – and you want to be able to reach them and...
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Google, Google Maps, Google My Business
6 Best Free Website Builders to Check Out in 2023 [+Pros & Cons]
In my half-decade as an SEO content marketer, I’ve spent a good chunk of my time either testing or working with any number of free website builders: CMS Hub, WordPress.com, WordPress.org, Wix, Weebly, Webflow, you name it. These website builder...
Social Media
How to Get Verified on Instagram: 6 Steps to Get Your Blue Check
If you want your brand to show the highest level of credibility on social media, then you’ll need to know how to get verified on Instagram. Earn that little blue check, and everyone will know your account is the real...
Google, Google Maps, Google My Business
17 Social Media Metrics You Need to Track in 2023 [BENCHMARKS]
Social media metrics allow you to track every little detail of your social media performance. This is great for honing your strategy, but it can also lead to information overload. Here, we’ve selected the top 17 metrics you need to...
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