TLDR; SEO Strategy and the ability to capture more organic traffic are becoming increasingly important for e-commerce businesses’ digital marketing strategy as more customers search and shop online over retail. This makes SEO proportionately more relevant for e-commerce so it’s...
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SEO
6 SEO Challenges Brands Anticipate in 2022 [HubSpot Blog Data]
In 1990, the key to SEO success relied on keywords. Today, it’s way more complicated. The SEO landscape is constantly evolving, and marketers must evolve along with it. But to do that, it’s important reflect on the biggest SEO challenges...
Social Media
7 Habits of Highly Effective Facebook Advertisers
There is an inherent complexity to Facebook ads that can leave many advertisers feeling overwhelmed or at least worried that they are not checking all of the right boxes when it comes to proper management. However, managing a Facebook ad...
Uncategorized
Introducing NPD Canada
As my enterprise-level agency, NP Digital, has grown, we’ve been able to expand across the globe. We’ve opened agencies in Brazil, the UK, Australia, India, and now: Canada! That’s right: we have opened a full-service digital marketing agency in Canada. ...
Google, Google Maps, Google My Business
3 Tricks to Create Video Ad Content on a Budget
Whenever I have a client that asks about running YouTube ads, we run into the same roadblock about 99% of the time. The clients think they either (a) don’t have enough video creative to use for ads, (b) don’t have...
Google, Google Maps, Google My Business
How To Get More Share of Voice on Social Media
Looking to establish yourself as a leader in your industry? Or turn up in more conversations related to products you sell? One of the best ways to do this is by increasing your share of voice. Traditionally, share of voice...
Real Estate Investing, Stocks
Should You Invest In Real Estate Or Stocks?
To raise the value of your portfolio, you must discover a method that does not need too much of your time and work. Investing cash is a fantastic idea, but how can you invest without placing yourself in too much...
Marketing Trends
How Marketers Are Preparing for Google’s Third-Party Cookie Phaseout
Over the past few years, consumers have become increasingly concerned with how companies use their data. And many feel passionate about protecting their privacy — in fact, HubSpot’s Blog Research found 80% of consumers believe data privacy is a human...
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