As a business owner, you know that online reviews are essential, and they can make or break your business. In fact, 89 percent of worldwide consumers say they read online reviews before buying products, and 49 percent report trusting those...
Content SEO, Keyword research, SEO Copywriting, Site Structure
How to adapt your content SEO strategy
If you’re serious about your SEO, you’ve probably set (implicit) goals on what you want to achieve. Perhaps you want to rank in the top ten search results for a specific keyword. Maybe you want your organic traffic to rise...
Google, Google Maps, Google My Business
Snapchat Advertising in 2022: How to Run Effective Snapchat Ads
Snapchat often gets overlooked when marketers talk about social advertising. Are Snapchat ads worth it in 2022? Isn’t Snapchat old news, now that Instagram and Facebook have Stories and Reels, and TikTok has taken over the world? In reality, Snapchat...
Finance
Is Options Trading Gambling?
Gambling is defined as any hazardous activity and has the potential to result in a loss. We’re sure you’ve heard that options trading is a sort of gambling if you’re into it. Though there are numerous parallels between specific individuals,...
Leadership
Leadership vs. Management: Key Differences You Should Know
We often hear the terms "leaders" and "managers" used interchangeably. However, there are key differences in how each operates. In this article, we'll dive into what those differences are and how you can leverage each one within an organization. What’s...
Social Media
6 Ways to Scale Facebook Ads (The Right Way)
Facebook advertising has been a staple of nearly every major brand over the last 5+ years. There’s no doubt that the platform provides value and can help you introduce your company to new buyers. If anything, a more common challenge...
Marketing
How to Use Customer Segmentation to Improve the Performance of Your Marketing Campaigns
Your audience wants personalized marketing from your business. In fact, they expect it. According to research, 71 percent of customers expect businesses to send them personalized marketing messages, and 76 percent are disappointed when they receive generic communications instead. The...
eCommerce SEO, User eXperience (UX)
Checkout page UX – How to provide a good user experience on your checkout page
The last step in an online buying process is always the checkout page; your website’s cash register. It consists of a number of steps that lead to a completion of a purchase. It’s not uncommon for people to abandon their...
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