You might have heard that you need structured data on your website. Not only will Google understand your content better, but it will also increase your chances of getting those shiny rich results. In Yoast SEO, we output Schema as...
Google, Google Maps, Google My Business
5 Crafty Ways to Split Test Your Google Shopping Ads
One of the best ways to increase your profitability? A/B split testing. Google Ads has a feature called the Experiments where you can create custom experiments for your campaigns and compare how your test group performs against your original campaigns...
Health, health and well-being
Ear Infections Explained
Ear Infections Explained What is the cause of an ear infection? Ear Infections Explained: The middle ear is a small space behind the eardrum that should be kept clean and dry by air that generally travels up from behind the...
Leadership
MBO (Management by Objectives): Everything You Need to Know
As a leader, you have expectations for your team. You want to see a specific level of performance and efficiency, and using a management by objectives (MBO) approach can help you manage your team effectively. When organizational goals are not...
Paid Search Marketing, Reporting & Analysis
What’s a Good Click-Through Rate For …
Is your click-through rate good, or good enough? This is a really common question, but unfortunately the answer to “What is a good click-through rate” will vary depending on a number of factors, including your industry and keywords. Additionally, in...
WordPress, Yoast SEO Premium
You can now buy Yoast SEO Premium on WordPress.com
Something to celebrate! WordPress.com customers with a paid plan can now buy Yoast SEO Premium straight from the backend. Yoast SEO is the first premium plugin to offer paid services to customers on WordPress.com. It doesn’t matter if you have...
Google, Google Maps, Google My Business
Image Copyright on Social Media: Everything You Need to Know
Image copyright is not anyone’s idea of fun dinner table conversation. But for social marketers, it’s a need-to-know. Content with images gets significantly higher engagement. If you don’t have the time, tools, or resources to create all of your own...
Education, Information
Copywriting With Humour
Copywriting With Humour Copywriting With Humour: Writing copy is complex, and writing good copy is even more challenging. Anyone can write a blog piece, but only captivating text penetrates your audience’s subconscious and drives them to act. When used in...
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