In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet for long. It set off a firestorm in the sales industry. The short demo, which isn’t available yet, was for an AI...

Key Takeaways Social media scheduling tools help you plan, schedule, and automate your social posts across multiple platforms with tailored post formats, saving you time and ensuring a consistent posting cadence. Creating and scheduling new posts in advance allows you...

When I stepped into my role as head of content at Gong, I didn't come with a decade of marketing experience. I came with a sales background and a whole lot of time spent chasing leads. That experience turned out...

When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This is where a B2B buyer journey map becomes an invaluable...