Between stay-at-home orders, mask mandates and the general fear accompanying a pandemic, fewer people are willing to venture out into the world right now. For brick-and-mortar small businesses, that means fewer opportunities for face-time with customers. Many small businesses have shut down, and even more face the need to adapt. The solution for both is…
How to Make a Scalable SMS Chatbot Using Twilio, Python, and Google Sheets (with Free Code)
Posted by R0bin_L0rd Many of us are helping businesses that are facing hard times, or we’re facing hard times ourselves. If you’re working for a company (or client) that’s in trouble, the use of SMS chatbots could be a way for you to look outside your normal list of solutions and help them succeed in…
A much-improved internal linking tool in Yoast SEO Premium: What’s new?
Our users often cite the redirect manager as their favorite tool in Yoast SEO Premium, but the internal linking tool is also high on the list. For months, we worked hard to improve the internal linking tool making it smarter and faster. I sat down with our developers Natalia Shitova and Hans-Christiaan Braun, two of…
Welcome to Content Marketing Unlocked: Your Free Blogging Course
Blogging is so effective that there are over a billion blogs on the web. Just think about that… that’s roughly 1 blog for every 7 people. Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels. And best of all, unlike social sites, the…
What is local SEO?
A website gives you the opportunity to target the entire (online) world. Local SEO, on the contrary, is focused on ranking higher in your local area. Especially now, in the COVID-19 crisis, when people are trying to reach you more often online than offline, it’s worth investing in it. You’ll have to make sure your local…
How to Assemble and Manage a Successful Remote Team
The use of remote teams has been benefiting all kinds of companies for years now. Not only does it help to reduce overhead costs, but it gives your business access to a larger pool of talent since you can hire people from all over the world. And these days, remote work is proving to be…
8 Ways Digital Rewards Can Help Marketers to Stand Out
Many of us scroll past ads in our newsfeed, delete emails, or even run to the bathroom during commercial breaks. As consumers, we’re constantly bombarded with advertisements and calls-to-action. This is the challenge of marketing: campaigns are everywhere. And, if campaigns are everywhere, they can be easier to tune out and ignore. In fact, social…
Google Tests $50/mo Upgraded GMB – What Does it Mean for Local Businesses?
On July 22nd, Google My Business Product Expert, Tom Waddington spotted a new feature being tested in Google Business profiles. Google starting to offer an upgraded Business Profile (Google My Business listing) for $50/month that will add the Google Guaranteed badge to the listing and back services the business provides with the Google Guarantee. pic.twitter.com/x4bHLuVEi2…