A canonical URL lets you tell search engines that certain similar URLs are actually the same. Because sometimes you have products or content that you can find on multiple URLs — or even multiple websites. Using canonical URLs (HTML link...
Google, Google Maps, Google My Business
Instagram Story Hacks: 21 Tricks and Features You Should Know
You’ve probably already pored over our Must-Try Instagram Hacks. (It’s a fun beach read, I totally get it!) Now, it’s time to master the fine art of the Instagram Story. It’s just basic math: If a picture is worth a...
Home Care, Home Improvement
Stone Floor Cleaning – Best Suggestions And Practices 2021
BEST SUGGESTIONS AND PRACTICES The most important thing to remember when stone floor cleaning is to stop using cleaners that are too alkaline or acidic. Both will strip the floor’s finish or shine. When working with natural stone, do use...
Google News
Local News Broadcasters Losing Billions While Google & Facebook Gaining
BIA Advisory Services reached out to me a few weeks ago for some feedback on a study about how the big online news platforms were affecting the businesses of local news broadcasters. In their recently published study commissioned by NAB, “The...
Company News
Why HubSpot is Launching a Podcast Network
We’ve built HubSpot on the belief that you earn attention by being of value. That belief is at the very heart of HubSpot’s success; creating remarkable content is what makes a remarkable brand. We’ve spent the past decade investing in educational...
Uncategorized
How to Calibrate Your Brand Voice to Your SEO Advantage
One of the best ways to stand out from the herd of businesses in your niche is to develop a unique brand voice for your company – one that will appeal to customers and get noticed via SEO. This article...
Paid Ads
10 Tips for Creating Real Estate Video Ads
Did you know that 73 percent of sellers prefer working with agencies that use real estate video marketing? Whether it’s a walkthrough of the property or a Q&A session, sellers expect their agents to use video marketing to reach the...
Blogging, Content SEO, Readability, Yoast SEO
5 years of writing readable content with Yoast SEO
Writing seems simple enough, but writing a compelling text that keeps the attention is quite hard. Especially online. To keep people on your page, you need to write quality content that’s easy to read. Easier said than done? You’re absolutely...
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