Customers, founders, marketers, your neighbor down the street—everyone is on Facebook these days. With billions of monthly active users, marketers still look at the social media giant as an effective channel for customer acquisition. By running paid ads on the channel, you can reach your target audience for a relatively low cost per click. Your…
How to Do Local Keyword Research Like a Pro
With more than a decade’s worth of experience in internet marketing, Ann Smarty is a real pro when it comes to the ins and outs of SEO and content. Here, she provides a guide to performing local keyword research. Would you like to boost your local website’s online visibility? A well-organized keyword research process is…
Want to End Your Lease But Not Your Local SEO? Factors to Consider If You Might Leave It Behind
Now you’re looking at your lease through the local SEO lens. A combination of the pandemic, the lockdown(s), the quasi-reopening, and other changes has made you want to save money where you can, or work from home indefinitely, or move your HQ. The basic concern is, “Will I destroy my local rankings if I rent…
4 Major Ways Your Creative Agency Can Make Money
Every once in a while, I see a commercial that makes me think, “Well, who did they get to do that?” As a marketer, it’s something I can’t really help. I immediately strategize about target audiences and selling tactics — especially during commercials for the Super Bowl. When a video really impresses me, I research…
Why you should use synonyms and related keywords
Using the right keywords is essential in SEO. Because using the words your audience searches with, will help your posts and pages rank. That’s why we tell you to put some effort into finding the perfect keywords to optimize your articles for. So, after finding that perfect keyword, why shouldn’t you use it over and…
DIY: Test your mobile site!
More than half of all internet traffic comes from mobile devices (fact). So if you are ignoring your mobile site, you might be missing out on on a big part of your audience. In this post, I’d liked to go over a couple of ways you can check your own mobile sites. After this post, you’ll be…
Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise
Posted by MiriamEllis Image credit: J.B. Hill What’s the good of a survey if it doesn’t result in at least a few surprises? I know my own eyebrows leapt skyward when the data first came in from the Moz State of the Local SEO Industry 2020 Survey and I saw that, in a break with…
How Marketers Can Leverage WhatsApp’s New Payments Feature
Since launching over a decade ago, WhatsApp has gained popularity all over the world. As the chat app’sglobal user-base has continued to expand, so has its platform. After adding features like group chat and video capabilities, the platform quickly became a place where brands can directly interact with consumers. In 2019, due to WhatsApp’s booming…