One of the first things you’re taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P’s. They are — and say ’em with me, because if you took that class, you know these four words by heart: Product Price Place…
Content Creation: A linguistic approach to creating content that ranks
A linguistic approach to creating content that ranks Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before I started working at Yoast, I studied linguistics: the scientific study of language. During my years at…
How to Deliver Excellent Customer Service, Every Time
If you compare a business to the human body, there’s no doubt customer service is at the heart. It’s more than just a conversation answering a client’s question, it’s the accumulation of every interaction the client has with your business – it’s the pilot smiling from the cockpit as you board the plane, the…