As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. There’s nothing wrong with that approach. After all, PPC ads have obvious advantages. You can reach new customers, track your...
Content SEO, Google algorithm
What can Google’s “product reviews update” teach us about “high-quality content”?
In April 2021, Google changed how they assess content which ‘reviews’ products and services. The “Product reviews update” made it harder for pages that do little more than “summarize a bunch of products” to rank highly. But, unlike many other...
Google, Google Maps, Google My Business
How to Schedule Instagram Posts (3 Methods + Bonus Tips)
Learning to schedule Instagram posts in advance is the easiest way to save time on the platform so that you can focus on what matters. Whether you’re the owner of your own business or the manager of a global team,...
Pets
Taking Your Pet on a Trip to Europe
Taking Your Pet on a Trip to Europe Although Aer Lingus is a smaller airline, their pet policy is tailor-made for pets with big dreams! If you are travelling within Europe or flying across the Atlantic, arrangements can be made...
Contractor Marketing
32 SEO Statistics You Should Know in 2021
32 SEO Statistics You Should Know in 2021 SEO Stats for Local Businesses Search engines utilize powerful algorithms to deliver content that meets the needs of the searcher. With these powerful algorithms comes a lot of uncertainty from digital marketers...
Design Templates
Outsourcing a Design Project? Here’s How to Write a Design Brief
During my career, I have freelanced on and off. The biggest lesson I’ve learned in working with clients was the importance of setting expectations from the very beginning. It helps both parties get on the same page and can prevent...
Uncategorized
6 Steps to Executing an Efficient SEO Clean-Up Strategy
In this article, learn how to successfully execute an SEO clean-up strategy to ensure your site aligns with your business goals, keeps you in Google’s good books, and yields an excellent user experience for visitors and customers.
Paid Ads
7 Tips for Creating International PPC Ads
Have you ever thought a struggling ad campaign would perform better outside of the country? International PPC campaigns work best when you understand your target audience and appeal to the local culture. Here are seven top tips for running international...
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