This post shows you how to optimize for click signals to improve your SEO, regardless of how Google might use them as a ranking signal.
Marketing
25 Marketing Books You Should Be Reading
Regardless of how seasoned a marketer you are, you can always benefit from the wisdom of those who have walked similar professional routes. A good way to learn from seasoned professionals is to check out some of the books they’ve...
News SEO, Technical SEO
News SEO: How to optimize your news site
If your website is all about news, there’s a lot you can do to optimize it for search engines (and your users in the process). In this post, we’ll address some things you need to keep in mind, specifically when...
Google, Google Maps, Google My Business
What Social Media Marketers Actually Think About Clubhouse
What a thrilling time it has been for Clubhouse, the live-audio social platform that’s enjoyed a rapid journey from buzzy must-have app to Silicon Valley investor bait to subject of gleeful scorn to panicked defendants against copycat features, all in...
entrepreneurship
Five Lessons I Learned About Scaling a Business With Reid Hoffman
How great would it be if you had a panel of successful entrepreneurs and business leaders you could turn to whenever you needed help getting unstuck, or needed a daily dose of inspiration? Fortunately, that’s exactly what the new Masters...
Uncategorized
6 Common Google SERP Feature Misconceptions in SEO
Brodie Clark teamed up with Izzi Smith to create a new SEO quiz series, testing marketers' knowledge of Google SERP features. In this post, read through the six most common misconceptions found in quiz answers, dealing with structured data, Featured...
Social Media
How to Use Instagram Story Highlights on a Brand Account
Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand. Unlike regular Instagram Stories, which disappear after a day, Instagram Story Highlights stay on your profile permanently. This feature allows...
News SEO, Software releases and updates, Yoast SEO, Yoast SEO Premium
Yoast SEO 16.1 & News SEO 12.7: enhancements and fixes
Today, we’d like to welcome another release: Yoast SEO 16.1. In this release, you’ll find a list of fixes and enhancements. That’s not all, as we’re also releasing News SEO 12.7. News SEO now comes with an improved user experience...
Recent Comments