Any restricted terms that find their way into your website’s source code can cause Google to disapprove your Google Ads (AdWords) ad – even if you didn’t personally add that content to your site. That’s the short answer. “Banned” terms...
SEO
Here’s What You Should Do When Your Search Rankings Drop
If you’ve ever done SEO, you know how good it feels to see your rankings go up. You put a ton of hard work into moving up in the SERPs and it finally pays off. But then the unexpected happens....
Small Business Tips
7 Tips to Grow Your Regional Business Nationally
You decided to go into business for yourself a few years back and it was the best decision you ever made. Your business took off and today, you’re going strong. Congratulations! What’s next? Have you ever thought about expanding to...
Advertising Best Practices
11 Ad Design Tips to Help Your Brand Cut Through the Noise
Before your copy can persuade an audience to buy your product, your design must persuade them to buy your copy. In advertising, your design catches your audience’s eye and points their attention to your copy. Then, it’s your copy’s job...
Uncategorized
100+ Creative Hashtags for Every Day of the Week
You may already know that social media marketing is effective, but if you’re not using hashtags in your social media posts, you likely haven’t experienced just how effective social media can be. Hashtags are a quick and easy way to...
Cyber Security
The Ultimate Guide to Cybersecurity
If asked you to list the most valuable things you own, how would you answer? I guess this would be another way of asking the infamous “What would you grab if your house was on fire?” question. For me, I’d...
Uncategorized
Creative Diversification — More Hooks and Less Risk for Link Building
Posted by GeorgeRoot As digital PRs we can often get stuck with our “campaign goggles” on, especially in the ideation and production stage of a creative campaign. By this I mean, you have a preconceived idea of where you’d like...
Internal Linking, Site Structure
Site structure: the ultimate guide
Your site needs to have a defined structure, because without it, it’ll just be a random collection of pages and blog posts. Your users need this structure to navigate on your site, to click from one page to another. Google...
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