Your Google Maps listing is a crucial marketing tool for your business. It can help you get discovered by new customers, stand out above competitors, and generate more business—all for free. But these benefits are really only attainable if your...
Google, Local Marketing, Local SEO, Pay-Per-Click (PPC), SEO
What Are Google Local Services Ads? Why Are They Important?
Everything You Need To Know About Google’s Local Service Ads Updated 6/22/2020 to reflect new information from Google Google Local Services ads help you connect with people who search on Google for the services you offer. Your ads appear on...
Local Marketing, Local SEO, SEO
How to Develop a Successful Marketing Mix Strategy
One of the first things you’re taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P’s. They are — and say ’em with me, because...
Content Marketing, Content SEO, Google algorithm, SEO
Content Creation: A linguistic approach to creating content that ranks
A linguistic approach to creating content that ranks Search engines are trying to understand language: they want to understand what users are searching for, and they want to be able to provide them with the best results. Before I started...
Customer Service, Featured, Small Business Marketing
How to Deliver Excellent Customer Service, Every Time
If you compare a business to the human body, there’s no doubt customer service is at the heart. It’s more than just a conversation answering a client’s question, it’s the accumulation of every interaction the client has with your...
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