In our personal lives, we all want people who champion us. If we're lucky, that will start with our family and extend to our friends and significant others. In an ideal work environment, our managers will also champion us and...
Category: branding
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branding
5 Ways to Build a Positive Brand Association [+ Examples]
Whoever said “All publicity is good publicity” lied. The only truth in it is that bad publicity can bring attention to your brand and expand your reach. However, first impressions (and every impression) after that can last. So, if your...
branding
16 Benefits of Branding & Co-Branding
In more ways than one, branding is a pillar of success. It helps you develop a set of features unique to your business, like a logo and brand name, which allows customers to come to know your brand and associate it...
branding, Content SEO, eCommerce SEO, Local SEO
How to find your niche in 4 easy steps
Wondering what a niche is, and how can you find yours? Google defines a niche as: “products, services, or interests that appeal to a small, specialized section of the population”. That’s a bit abstract, but the chances are that you...
branding, Schema.org, SEO and WordPress news, Video SEO, WordPress, Yoast SEO
SEO news in March 2021: A rise in Google’s zero-click searches
There was quite a bit of discussion about a study that said that nearly 65% of Google searches in 2020 did not result in a click. This is one of the topics that our resident SEO experts Joost de Valk...
branding, Content SEO, Mobile SEO, SEO Copywriting, Technical SEO, User eXperience (UX)
Mobile parity: does your site offer a singular experience?
You might have heard the term parity before in SEO, or more specifically, mobile parity. It all comes down to one thing: you should see your site as being a single thing. You shouldn’t have a ‘mobile site,’ as distinct...
branding, Content SEO, Local SEO, Schema.org
Google’s knowledge panel: What is it and how to get one?
Google’s knowledge panel is the block you’ll find on the right side of your screen in the search results. Nowadays, you’ll see it for a lot of queries. It presents the results of Google’s Knowledge Graph, which can be seen...
branding, Content SEO, SEO Copywriting
How to write a mission statement for your site
Having a site for your business is quite common nowadays. Chances are that you’ve also created one to make sure that people can find and contact you online. But have you really thought about the goal of your website? And...
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