A media kit is like a resume and cover letter for your business, all wrapped up in one PDF or digital portfolio. It highlights who you are, what you do, and what your next steps are. The difference lies in what you use it for: media kits are valuable resources you can keep on hand…
Best Practices for Writing a Customer Survey
Let’s throw it way back to one of the originals, President Abraham Lincoln. He once said, “Give me six hours to chop down a tree, and I will spend the first four sharpening the ax.” The guy was on to something: you may spend a lot of time sharpening your metaphorical ax, but when you…
3 Business Problems Solved With Content Marketing
When a client comes to us with a marketing request, our first priority is to identify: Why? Maybe sales are down. Why? They’d like rebrand. Why? They want a new website. Why? We’re like a relentless toddler learning about a seemingly inane object for the first time — but a really professional toddler with a…