When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research. And of course, this is crucial if you’d like your page to rank. But it’s also important to understand what the basic...
Category: Content SEO
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branding, Content SEO, SEO Copywriting
How to craft great page titles for SEO
Writing great page titles is an essential skill for anyone doing SEO. Why? Because the title tag can be the first thing a user sees in the search results and it’s also one of the most important factors that Google...
Blogging, Content SEO, SEO Copywriting
Online audience research: how to analyze your audience
To write appealing copy for your online audience, you need to know them. Who are those people that read your stories? Who are the people that search for the terms you want to be found for? Where do they come...
Content SEO, SEO Copywriting
The importance of original content for SEO
There is lots and lots of content out there. Which makes it more difficult to grab and hold the attention of your audience. That’s why you need to make sure that the content on your pages and in your blog...
Content SEO, Duplicate Content, hreflang, Multilingual SEO, SEO Copywriting, Technical SEO
What is international SEO?
If your online business is doing well in your country, you might consider expanding to international markets. To be successful in new markets requires some extra investments in SEO, though. You’d better start thinking about international SEO — or multilingual...
Content SEO, Internal Linking, Schema.org, WordPress, Yoast SEO academy
Yoast Summer School 2021: A recap of the best bits
This year we held our first ever Yoast SEO Summer School, a series of 4 interactive online workshops with our in-house experts. We’ve been talking about SEO essentials like making great content, site structure, inbound marketing and rich results, and...
Content SEO, Local SEO, WordPress
Local SEO content strategy: 5 tips to succeed online
If you own a local business, you want to dominate the local search results of your niche. Nowadays, that might be even more important. But how do you write content for your local business that’ll pop up in the search...
Content SEO, Internal Linking, Site Structure, Yoast SEO Premium
Clean up your old content with our new SEO workout!
Does your website have any dead-ends? What about hidden content? Is each page getting the attention it deserves? How sure are you, really? These things matter: making your content findable for users and crawlable for Google is essential for SEO....
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