If you want to measure your content SEO strategy’s success, you first need to establish your goals. What’s the purpose of your strategy? Do you want higher rankings? More traffic? To evaluate your content SEO strategy, you should identify what...
Category: Content SEO
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Content SEO, Image SEO
Blog post images: Why use them and where to get them
When you think of a blog post, you’re probably picturing a page with lots of written text on it. Which isn’t wrong. In the early days of blogging, most blog posts were just that. Lots of written text. Without too...
Content SEO, Redirects, SEO Copywriting, Site Structure, Website Maintenance
Update or delete? Cleaning up old content on your site
Sometimes, content on your website becomes irrelevant or out of date, and you need to decide whether to update it or delete it. It’s part of your regular content maintenance activities. There are several ways to go about this and...
Blog SEO, Blogging, Content SEO, SEO Copywriting, Video SEO
Blog or vlog, which one is better?
A great blog or an entertaining vlog helps you attract people to your site. Both also allow you to engage with your audience, increase brand awareness and show your expertise. That’s because you can use blogs and vlogs to dive...
Content SEO, Internal Linking, Site Structure
Improving the content SEO fitness of your website!
Sites get bigger. We keep on adding content but tend to forget to clean up. As the web grows older, more and more sites are growing older and bigger as well. That’s not necessarily a bad thing. Google loves authority,...
Content SEO, Internal Linking, SEO Basics, Site Structure, Yoast SEO Premium
What is orphaned content?
If you want your content to rank in Google, it needs to know about the existence of that content. That means that you (or another site) should link to this content. Google follows these links and saves every post or...
Content SEO, Readability, User eXperience (UX)
Manage your readers’ expectations to reduce the bounce rate of your post
Grabbing the attention of people online is hard. But keeping that attention is way harder. In fact, it takes most site visitors less than a second to form an opinion about your page. That’s all the time they need to...
Content SEO, Keyword research, Readability, SEO Copywriting, Site Structure
The ultimate guide to content SEO
Content SEO is a key part of any SEO strategy. Without content, it’s impossible for your site to rank in search engines. It’s, therefore, crucial to write and structure quality content! This ultimate guide covers the most important areas of...
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