You might have heard the term parity before in SEO, or more specifically, mobile parity. It all comes down to one thing: you should see your site as being a single thing. You shouldn’t have a ‘mobile site,’ as distinct...
Category: Content SEO
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Content SEO, Local SEO, User eXperience (UX)
Contact page examples: What makes a great contact page?
In this post, we’ll go over a number of contact page examples, so you’ll be able to review your own contact page and improve it. For a lot of companies, that contact page is the main reason they have a...
branding, Content SEO, Local SEO, Schema.org
Google’s knowledge panel: What is it and how to get one?
Google’s knowledge panel is the block you’ll find on the right side of your screen in the search results. Nowadays, you’ll see it for a lot of queries. It presents the results of Google’s Knowledge Graph, which can be seen...
Content SEO, Google Analytics, Google Search Console
How to measure the success of your content SEO strategy?
If you want to measure your content SEO strategy’s success, you first need to establish your goals. What’s the purpose of your strategy? Do you want higher rankings? More traffic? To evaluate your content SEO strategy, you should identify what...
Content SEO, Image SEO
Blog post images: Why use them and where to get them
When you think of a blog post, you’re probably picturing a page with lots of written text on it. Which isn’t wrong. In the early days of blogging, most blog posts were just that. Lots of written text. Without too...
Content SEO, Redirects, SEO Copywriting, Site Structure, Website Maintenance
Update or delete? Cleaning up old content on your site
Sometimes, content on your website becomes irrelevant or out of date, and you need to decide whether to update it or delete it. It’s part of your regular content maintenance activities. There are several ways to go about this and...
Blog SEO, Blogging, Content SEO, SEO Copywriting, Video SEO
Blog or vlog, which one is better?
A great blog or an entertaining vlog helps you attract people to your site. Both also allow you to engage with your audience, increase brand awareness and show your expertise. That’s because you can use blogs and vlogs to dive...
Content SEO, Internal Linking, Site Structure
Improving the content SEO fitness of your website!
Sites get bigger. We keep on adding content but tend to forget to clean up. As the web grows older, more and more sites are growing older and bigger as well. That’s not necessarily a bad thing. Google loves authority,...
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