If you want your content to rank in Google, it needs to know about the existence of that content. That means that you (or another site) should link to this content. Google follows these links and saves every post or...
Category: Content SEO
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Content SEO, Readability, User eXperience (UX)
Manage your readers’ expectations to reduce the bounce rate of your post
Grabbing the attention of people online is hard. But keeping that attention is way harder. In fact, it takes most site visitors less than a second to form an opinion about your page. That’s all the time they need to...
Content SEO, Keyword research, Readability, SEO Copywriting, Site Structure
The ultimate guide to content SEO
Content SEO is a key part of any SEO strategy. Without content, it’s impossible for your site to rank in search engines. It’s, therefore, crucial to write and structure quality content! This ultimate guide covers the most important areas of...
Content SEO, SEO Copywriting, Site Structure, User eXperience (UX)
How to optimize your homepage
Does homepage SEO exist? We asked ourselves that in our post on homepage SEO. However, a lot of the people still feel that a homepage should be optimized for a keyword. Perhaps optimizing your homepage for search engines works for some of...
Content SEO, Holistic SEO, Image SEO, Internal Linking, SEO Copywriting, Site Speed
Timeless SEO tips: 6 universal SEO tactics that never go out of fashion
Things are always on the move in the SEO world. Google regularly updates its algorithm and the competition is never far behind. And the current situation is only making things harder, with the shift to online for businesses that might...
Content SEO, SEO Tools, WordPress
How to rewrite and republish content with Yoast Duplicate Post
We all want to write the best possible content on our favorite topic. As writers, we also know that that not always happens on the first try. While you do need to deliver quality on that first try, it doesn’t...
Content SEO, Local SEO
How to respond to positive and negative online reviews
Online reviews are important for any business. With the current situation, they’ve even become essential when you own a local business. More than ever, people are searching for businesses and products online. Having positive reviews and ratings will help you...
branding, Content SEO, SEO Copywriting
How to write a mission statement for your site
Having a site for your business is quite common nowadays. Chances are that you’ve also created one to make sure that people can find and contact you online. But have you really thought about the goal of your website? And...
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