A Deep Dive Into Google’s Local Services Ads Platform Are you a contractor looking for more information on Google’s Local Services Ads? Well, good news for you: You are in the right place. This blog will investigate the basics of Local Services Ads and how you can use them to your advantage to grow your…
Google Local Service Ads for Roofing Companies: Everything You Need To Know
Local Services Ads: A Top Source of Qualified Leads for Roofing Companies Google Local Service Ads for roofers offer a reliable, low cost-per-lead channel that serves users your company’s name, reviews, and phone number at the top of Google search results. Unlike PPC, you pay for qualified leads from Local Services Ads rather than clicks….
3 PPC Strategies for Contractors to Book More Jobs
The Best Pay Per Click Strategies for Contractors When we think about marketing, contractors are generally not the first industry that comes to mind. We typically think of glamourous name brands. However, the digital marketing landscape offers contractors a way to market their services while precisely measuring their return on investment. Pay per click advertising, known…
7 Nextdoor Advertising Tips for Better Performance
A Deep Dive Into Nextdoor’s Ad Center & How to Reach More Homeowners Earlier this year, Nextdoor launched the Nextdoor Ad Center (NAC), a self-serve advertising platform. With NAC, businesses can utilize location and interest targeting, demographic segmentation, track campaigns in real-time, and more. Since this platform is new, you may be trying to figure…
4 Local SEO Tips for Electricians
Rank Higher on Local Search Results Local SEO for electricians is a major driver of website traffic and qualified leads for electrical businesses. Every year, local search becomes more and more relevant to small businesses. As a matter of fact, Google saw 350 times more searches for the keywords “local” and “near me” in 2019…
Electrician SEO: The 4 Pillars of Successful SEO Campaigns
Electrician SEO Campaigns Built To Grow Website Traffic, Qualified Leads & Booked Jobs So, you own and/or operate an electrical business and you’re wondering how to create a better SEO campaign to increase your chances of being discovered by potential customers while they search online, but you’re not sure where to start? Well, you’re definitely…
Should You Turn On Call History in Google My Business?
Everything You Need to Know About Google My Business Call History and Why You SHOULDN’T Turn It On In May 2021, Google released a “call history” feature within its Google My Business (GMB) platform. It’s built to help business owners see and respond to missed calls coming from Google Search and Maps. Call history is…
MUM: Context Is King with Google’s Newest Algorithm Update
Google recently announced an update to their search experience. At Google’s Search On event, they revealed their plans to utilize their machine learning technology, Multitask Unified Model (MUM), in ways that will create more contextual results. MUM was only introduced back in May 2021 as their newest AI update, and with the updates, it doesn’t…