13 Tips To Turn Angry Customers Into Raving Fans If you work in customer service, you’re probably familiar with that phone call, the one we all dread, an upset customer who threatens to stop patronizing your business and leave a horrible review. If you handle the conversation poorly, you could lose a valued customer. And…
Google Business Profile Guidelines: Explained
What Is Google Business Profile? Google Business Profile (GBP, previously known as Google My Business) is a tool that allows you to represent your business on Google Search and Maps. When creating a GBP listing, you can control how your business appears on search, from your business name and phone number to photos and posts….
Does Website Design Impact SEO? You Betcha. Here’s How.
3 Ways Your Website’s Design Affects SEO Rankings & Performance It’s no secret that a website is a must-have marketing tool for businesses. What is a secret, to most business owners at least, is if web design impacts SEO rankings and performance? The fact of the matter is your website’s design does impact SEO performance….
4 Crucial SEO Tips for Contractors
Nail These SEO Tips for Contractors To Increase Qualified Leads From Google Let’s face it, the days of relying on being listed in the Yellow Pages or word-of-mouth marketing to book contracting jobs are long behind us. Even your great-aunt Gertrude is punching in “best plumber near me” on Google when her toilet is clogged…
Local Service Ads for Contractors: A Complete Breakdown
A Deep Dive Into Google’s Local Services Ads Platform Are you a contractor looking for more information on Google’s Local Services Ads? Well, good news for you: You are in the right place. This blog will investigate the basics of Local Services Ads and how you can use them to your advantage to grow your…
Google Local Service Ads for Roofing Companies: Everything You Need To Know
Local Services Ads: A Top Source of Qualified Leads for Roofing Companies Google Local Service Ads for roofers offer a reliable, low cost-per-lead channel that serves users your company’s name, reviews, and phone number at the top of Google search results. Unlike PPC, you pay for qualified leads from Local Services Ads rather than clicks….
3 PPC Strategies for Contractors to Book More Jobs
The Best Pay Per Click Strategies for Contractors When we think about marketing, contractors are generally not the first industry that comes to mind. We typically think of glamourous name brands. However, the digital marketing landscape offers contractors a way to market their services while precisely measuring their return on investment. Pay per click advertising, known…
7 Nextdoor Advertising Tips for Better Performance
A Deep Dive Into Nextdoor’s Ad Center & How to Reach More Homeowners Earlier this year, Nextdoor launched the Nextdoor Ad Center (NAC), a self-serve advertising platform. With NAC, businesses can utilize location and interest targeting, demographic segmentation, track campaigns in real-time, and more. Since this platform is new, you may be trying to figure…