Category: Contractor Marketing

Google Introduces Continuous Scroll on Desktop Search

Google Introduces Continuous Scroll on Desktop Search

Continuous scroll has been part of the mobile search experience since Google introduced it in October 2021. On December 5, 2022, Google officially announced continuous scroll has been added to search on desktop in the United States: Starting today, we’re bringing continuous scrolling to desktop in English in the U.S. so you can continue to…

How To Lower Your Cost Per Lead From Google Ads

How To Lower Your Cost Per Lead From Google Ads

What Is Cost Per Lead? Google Ads is a pay-per-click (PPC) advertising platform owned by Google. It gives businesses of all sizes the ability to be found near (or at) the top of Google search results in a short period of time — no waiting for your SEO company to improve rankings before your phone…

Bidding On Competitors’ Brand Names in PPC: Yay or Nay?

Bidding On Competitors’ Brand Names in PPC: Yay or Nay?

First Off, Is This Legal? Let’s go ahead and nip this in the bud right away — yes, bidding on competitors’ brand names and keywords in your pay-per-click campaigns is perfectly legal. Google (and Google Ads) has no rules or regulations that prevent an advertiser from bidding on their competitors’ brand names. Are There Any…

50 Blog Ideas for Electricians Guaranteed To Spark an Idea (and Leads!)

50 Blog Ideas for Electricians Guaranteed To Spark an Idea (and Leads!)

Do you write and regularly publish blogs for your electrical company? It’s about time to start if you haven’t already! Blogs drive local homeowners to your website, can generate leads from searchers who need service, and can help your site be seen as more trustworthy by search engines like Google. In this article, we’re looking…

What’s Better? Google Local Services Ads or PPC Ads?

What’s Better? Google Local Services Ads or PPC Ads?

If you’re looking to grow your business, Google Local Services Ads and Google Ads offer incredible opportunities to generate qualified leads. But which of the two is better for your business? Depending on your business goals, the answer may vary. After reading this blog, you will have a clear understanding of the pros and cons…

How to Rank On Google Maps

How to Rank On Google Maps

Prioritize Your Google Business Profile To Rank on Google Maps In the last few years, eligible local businesses and marketers have recognized the incredible value and ROI of utilizing Google’s free-to-use Google Business Profile (previously known as Google My Business) tool. Without claiming and utilizing your company’s Google Business Profile, it’s impossible to rank on…

How to Handle Upset Customers On the Phone

How to Handle Upset Customers On the Phone

13 Tips To Turn Angry Customers Into Raving Fans If you work in customer service, you’re probably familiar with that phone call, the one we all dread, an upset customer who threatens to stop patronizing your business and leave a horrible review. If you handle the conversation poorly, you could lose a valued customer. And…

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