There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product...
Category: Email Marketing
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Beginner’s Guide to Email Marketing
What Is Email Marketing? Email is one of the oldest forms of digital communication—but it’s also one of the most effective digital marketing strategies out there. Sure, there are newer methods of communicating with your audience and customers like social...
7 Email Cadence Best Practices for Better Email Marketing Campaigns
There's much more to email campaigns than drafting up some copy and hitting send. One of the most crucial components is email cadence: the pulse, pace, and playbook of a successful email campaign. In other words, if you can get...
29 Exit Intent Popup Examples and What Makes them Effective
The average time a person spends on a web page is 54 seconds. That’s not a lot of time, but you may be able to entice them to stay with an exit intent popup. The longer they stay on your...
How To Improve Your Emails With a Handwritten Signature
Email is the darling of the marketing world, and for a good reason. With 99% of email users checking their inbox every day, it’s an excellent way to connect with customers. However, the popularity of email marketing means you have...
Send Your Clients A Birthday Email That’s Sure to Get Engagement
Birthdays can be fun to celebrate. They’re like our own personal holidays where people wish us a happy birthday, wait staff sings and brings us free desserts, and our social media feeds are filled with best wishes and adorable memes....
How Apple iOS 15’s Impacting Email Marketers [New Data]
Back in September 2021, the announcement of Apple’s iOS 15 data privacy changes triggered a mass hysteria among email marketers, with some even proclaiming that email marketing as we know it could come to an end. Considering that Apple Mail...
How To Use Welcome Pops and Exit Pops
What Are Welcome Pops and Exit Pops? Welcome popups are quite effective, although they are frequently ignored. Whether you’ve used them before or not, keep reading to learn more about how they operate and how you can use them to...
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