Let‘s be honest: AI assistants aren’t just for executives anymore. They’re the secret weapon that can make you 10x more productive than everyone else in your company. I‘ve been testing AI assistants obsessively over the past few months. I’ve found that, with the right setup, they can transform how you work. During that process, I…
Multi-agent AI systems — how this AI tech stack can power your marketing org
It feels like not that long ago, companies were just starting to talk about AI in their operations. You had highly specific use cases or industry needs, but the sweeping proclamations of “artificial intelligence will upend business as we know it” are only now feeling especially urgent. I blinked, and everything was ChatGPT. Blink again,…
Online advertising: All you need to know
Millions of businesses worldwide invest billions in paid ads each year to put themselves in front of as many people as possible. And they’re doing it because online advertising, when done right, delivers outstanding results. On the other hand, if you’re not careful, it can feel like flushing your $$ down the digital drain. To…
28 YouTube tips to grow your channel in 2025
Viewers across the globe are watching more than 1 billion hours of YouTube content every day. If you want your branded content to be in that 1 billion+ hours, you need to focus on creating amazing video content and growing your channel. To help you do that, we’ve put together 28 top YouTube tips that…
Is Threads losing steam? Here’s what we know [new research]
When Threads launched in July 2023, it made headlines for breaking records — 100 million sign-ups in less than five days — and was quickly dubbed the “Twitter killer.” But within weeks, usage dropped sharply. Headlines followed, warning that Threads was already losing steam. Fast forward to 2025, and the picture looks very different. Despite…
Debunked by AI: The future of misinformation on social
Ethan Mollick, professor of management at Wharton Business School, has a simple benchmark for tracking the progress of AI’s image generation capabilities: “Otter on a plane using wifi.” Mollick uses that prompt to create images of … an otter using Wi-Fi on an airplane. Here are his results from a generative AI image tool around…
How much does AI cost? Here are the industry averages
I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution: Let the code execute the manual stuff I was too bored to do. However, I quickly discovered hidden costs to everything I did. My automation script needed a server to live on. The server needed…
How HubSpot’s social team grew their LinkedIn presence by 84% in six months, according to HubSpot’s Director of Social
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry. Over the past few months, you might‘ve noticed a shift in HubSpot’s social strategy. The more traditional B2B posts have given way to a social media presence…