Keeping up with the best AI SEO tools can feel like a full-time job. While we all know that tools help us to do our jobs better and faster, finding the time to research the tools and integrate the new...
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Measuring inclusive marketing — why traditional KPIs hinder both customer success and brand growth
Brands want to know that they are on the right track toward achieving their goals. That’s why measurement matters. Key performance indicators (KPIs) often give leaders signals to determine if what they’re doing is working or if they need to...
5 best investment management CRMs in 2025
Managing investor relationships isn’t like managing any old leads or sales deals. Investment firms deal with high-stakes portfolios, detailed reporting cycles, and strict compliance rules — all of which require special consideration. To stay competitive, modern firms need investment management...
AI predictions that will completely change marketing — and life — in 2025
For the past few months, I‘ve been deep in the trenches testing the latest AI models, spending $200 a month on ChatGPT Pro, and building games with AI that would have required entire development teams just months ago. I’ve watched...
How I helped a CEO hit 3m LinkedIn views in 4 months
LinkedIn is the highest ROI channel for career growth, but many people aren’t prioritizing it — yet. I’m convinced most people don’t realize the goldmine they’re sitting on, for both their personal brand and their company. Posting content isn’t just...
Social media KPIs every marketer should be tracking
Tracking your social media performance isn’t hard. The hard part is knowing what to track — and why it matters. You could spend all day looking at your social media metrics: likes, comments, shares, follows, reach, saves, sticker taps, video...
The latest ChatGPT updates: Memory, o3 & 04-mini, 4.1, and social media rumors — here’s what you need to know
If you’ve been following the AI space lately, it’s easy to feel like you’re drowning in acronyms and version numbers. OpenAI has been on a roll with new model releases, updates, and features that are reshaping how we interact with...
5 best CRMs for utilities in 2025
Water, electricity, and heat are complicated enough. Add the responsibility of regulations and customer relations, and utilities companies are set up for some complex challenges. Managing customer relationships, responding quickly to outages, integrating billing systems, and maintaining regulatory compliance —...
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