Category: Google

As the founder of AI newsletter Mindstream, I'm constantly thinking about scale, especially when it comes to content. For me, video was the bottleneck. I wanted to show up consistently, but I didn’t want to spend hours filming, editing, or...

Chief Financial Officers (CFOs) are wired to want proof, not promises. While we marketers light up at impressions, and engagement — excuse the stars in my eyes — CFOs focus on revenue, risk, and return. This clash of professional love...

Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a good marketer straddle this? By writing directly to a single viewer, aka their buyer persona....

In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe for disaster. The lean marketing team that got a business off the ground is not the same team that will...

Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products available, representing 27.8% growth year-over-year. But here's the uncomfortable truth: marketers estimate they waste an average of 26% of their budgets on...

The Instagram Explore page is an array of public photos, videos, Reels, and Stories chosen uniquely for each user from accounts they don’t follow, based on interests and past interactions. Separate from the Instagram algorithm that drives what you see...

As a digital marketing consultant, I spend a lot of time promoting website content on social media. But what about promoting your social presence via your website? Embedding enables you to do exactly that. I’ll often use this tactic for...

LinkedIn is the world’s premier business network, with around one billion users. For brands and business owners seeking to connect with a professional network, amplify employee advocacy, and establish themselves as industry leaders in front of this vast audience, leveraging...