With 2.74 million monthly active users, Facebook is by far the largest social network. Yet within that huge potential audience, it can sometimes feel tricky to find your target market. Using the Facebook Boost Post button is the simplest way...
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Experiment: Do Reels Improve Your Overall Instagram Engagement?
Have you noticed your engagement stats go up after posting an Instagram Reel? You’re not the only one. Since the short-video format debuted on the platform last year, brands and creators alike have found that these posts reel in more...
The Best Forum Software for Creating an Online Community in 2021
Forums provide the opportunity to build an online community that allows your audience to connect in a place where they know their interests are shared. This sense of connectedness is more important than ever in a time where more work,...
How to Use Facebook Stories for Business: The Complete Guide
From swapping faces on Snapchat to sharing water cooler moments on LinkedIn, Stories have made their mark on most, if not all, of today’s leading social platforms. Facebook Stories is no exception. The visual, immersive appeal of Stories has won...
Responsive Search Ads Are the New Default in Google Ads: What You Need to Know
If there’s one constant that we can always trust, it’s the fact that Google Ads is always keeping us on our toes. This rings true as of February 18, 2021 when Google announced that Responsive Search Ads (RSAs) will now...
Social Media RFP: Best Practices and a Free Template
Social media RFPs are the starting places for solid social media strategies, award-winning campaigns and long-lasting collaborations. But you get out of them what you put into them. Write a sub-par request for proposals, and the proposals you receive from...
Why HubSpot is Investing in Pipe
We know that growing a business can feel like a constant juggling act: from driving sales and managing a team, to prioritizing product roadmaps and keeping customers happy. Founders are often forced to step away from building their business and...
What Marketers Need to Know About YouTube Shorts
Did you know that the first video published on YouTube was only 18-seconds long? Since launching in 2005, the video giant’s founders have learned time and time again that content doesn’t need to be long to engage audiences. Now, following...
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