The world is full of inspiring, fearless women. They’ve changed the course of history. They’ve ruled kingdoms (and brought them down). They’ve started global movements to save the planet and humanity. They’ve invented the computer algorithm, the medical syringe, the...
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B2B Email Marketing Best Practices: A Basic Guide
You want to close deals. You’re trying everything possible right now and you want to know how to up your B2B email marketing game. That’s why you’re here. Throw all of the B2C email marketing tactics you know out of...
How to Create Beautiful Instagram Highlight Covers (40 Free Icons)
Instagram Highlight covers make a great first impression. Located right below the bio section of your Instagram profile, they provide a polished look for your Instagram Highlights and draw attention to your best Instagram Story content. And you don’t have...
3 High-Impact Marketing Strategies You’re Probably Overlooking
Everyone wants to be #1 … especially when it comes to marketing. Reaching the top of search engine results and creating content that becomes viral is a marketer’s dream — but it’s often not that simple. Creating good, high-quality marketing...
The 17 Best Display Ads of 2020 (And Why They Work)
Display ads are quite the worthwhile investment for a business. They yield widespread and targeted exposure across the web; they help consumers get familiar with and more easily recognize your brand, and retargeting with display ads have a high ROI. But, display...
How to Make the Best of Facebook Ad Targeting, According to HubSpot’s Paid Ad Specialist
With a potential advertising reach of 1.9 billion users, Facebook is undeniably one of the most powerful platforms to market your products or services. As an avid online shopper, I know the power of Facebook advertising firsthand. Consider, for instance,...
Dominating the SERPS with Guest Posting: The Definitive Guide
Often times swept under the rug as a tactic that consumes too much time to be scalable. This guide is for both the veteran and the person just starting out. Despite what scare tactic has or is being pushed, guest...
What’s Social’s True Value to Business? We Asked 2,162 Marketers.
Social has earned a well-established seat at the marketing table. However, executives often underestimate social’s broader value to business. As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic and cultural power....
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