They say money makes the (social media) world go round. So whether you’re a freelance social media manager or looking to hire a social freelancer, you need to know how much the going rates are. This article will tell you...
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How to Use LinkedIn for Business [2024 Guide]
LinkedIn is the world’s premier business network, with 875 million users. For brands that want to reach a professional network, strengthen employee advocacy, and position themselves as industry leaders in front of this massive audience, leveraging LinkedIn for Business is...
19 Facebook Messenger Stats Marketers Must Know in 2024
Facebook Messenger isn’t just a tool for having group chats with your cousins—it’s a powerful communications platform that marketers can use to effectively engage and convert audiences. (All that and there’s stickers? Now that’s an app we can get behind.)...
How to Do A/B Testing: 15 Steps for the Perfect Split Test
So, you want to discover what truly works for your audience, and you’ve heard about this mythical form of marketing testing. But you have questions like: “What is A/B testing in marketing, anyway?” and “Why does it matter?” Don’t worry!...
How to Schedule a YouTube Video: 2024 Guide
Nobody’s out here on YouTube straight up uploading and hitting publish all willy-nilly in 2024. Scheduling YouTube videos helps you keep a consistent content calendar and allows you to publish at the best times for your audience. Effective content planning...
2024 Facebook Ad Sizes Cheat Sheet [ALL FORMATS]
Social media platforms are always changing, right? So what’s the best Facebook ad size to use in 2024? The truth is… it depends. Facebook offers four main types of ads: Image Video Carousel Collection Each of these categories has many...
[SOLVED] Instagram Algorithm Tips for 2024
Keeping up with the Instagram algorithm is a bit like trying to hit a moving target. Just when you think you’ve got it figured out, they go and change it again. On any given day, you’re probably wondering: what’s the...
How to Create an Infographic in Under an Hour — the 2024 Guide [+ Free Templates]
Wouldn’t it be great if creating infographics was as simple as writing text-based blog posts? Usually, it would take a lot of time, effort, and skill to make them — but that doesn’t have to be the case. In fact,...
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