Category: Google Maps

Local Service Ads (LSAs) are a hero channel for local brands looking for more cost-effective leads. This real estate client achieved 10X the ROI than the conventional real estate lead flow: Local Services Ads for real estate = big wins...

Many small business owners don’t have the bandwidth to manage social media accounts—let alone the budget to hire dedicated team members or a social media manager. But that doesn’t make social media management any less important. People expect to be...

Social media is always evolving to satisfy the needs and interests of its users. New social media platforms emerge to serve specific audiences or to offer something different. In 2016, a new app called TikTok transformed the social media landscape...

TikTok has released a new feature that is going to make life a whole lot easier for content creators and businesses alike. The new native TikTok scheduler allows you to schedule a video post up to 10 days in advance....

ICYMI, responsive search ads (RSAs) are soon to be the only standard Search campaign type in Google Ads. With this ad format, you provide up to 15 headlines and four descriptions and Google will mix and match those into ads...

When building a marketing strategy for your brand, knowing the demographics of your potential audience is essential. You can’t access your target audience if you don’t use the same social platforms that they use—that’s like expecting to win the lottery...

It can be hard to know where to start when you’re creating or reworking a marketing strategy for a small business—or any business, really. With so many kinds of marketing collateral, it can get overwhelming quickly. So today, we’re breaking...

Creating a social media report may not be the most exciting part of a social media manager’s job. But it is certainly an important one. In social media marketing, anything worth doing is worth reporting on. After all, tracking and...