Category: Google My Business

Have you ever seen an online ad campaign that has absolutely nothing to do with you? I just saw one on Facebook — it was a brand I've never heard of promoting a product I’d never buy. I'm not the...

I never thought I needed a website redesign strategy until I lost search traffic and the revenue it brought. That was in 2022, when I had several websites generating earnings via affiliate commissions. Back then, you could have an “ugly”...

With 5.5 billion people online (and counting), the internet has never been busier — or had more opportunity. But, businesses keep asking if blogging benefits are still worth the effort. Spoiler: it is. It’s one of the best ways to...

Blink, and you might miss an Instagram trend: keeping up with what’s hot on this 2 billion monthly user app could be a full-time job. Or, you could read all about top trends, new Instagram features, expert advice, and the...

When you‘re just getting started with making a website, I know that the process of learning how to use WordPress can feel overwhelming. We’ve all been there, so you're certainly not alone. While WordPress does have a bit of a...

Given how logos are such an essential part of brand identity, I was skeptical of using AI logo generators. A wrong logo decision cost Tropicana over $30 million in sales. I hated X’s decision to ditch the small Twitter bird...

Every organization needs a social media policy. It’s a critical document that sets boundaries and expectations for everyone associated with your brand. Your brand may or may not have a major corporate social presence. But your employees and associates are...

Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30 from content marketing, and $75 from partnership, without understanding their true CAC across all channels. This incomplete picture...