Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Stories have a unique ability to capture our attention, change our perspective, and inspire action. We intuitively know this, but there’s actually research that backs this up. The better the story, the more influence…
Instagram hashtags for 2025: Tips, ideas + free generator
Instagram hashtags are a powerful tool when it comes to discoverability, finding your audience, and increasing your reach on the platform. Knowing which hashtags to use (and when) can make a big difference in your social marketing success, so consider this your hashtag-packed guide. Keep reading for a rundown on how and why to use…
How Content Gap Analysis Bolsters Your Marketing Strategy
Over the past five years, I’ve been creating content for some of the most successful content-first brands. And if there’s one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Think about it. Every time you look up a topic, you will find hundreds of blogs that…
12 Facebook analytics tools for better results in 2025
Facebook analytics tools are dashboards or programs that marketers and small businesses use to track and analyze both paid and organic performance metrics from their Facebook accounts. Those metrics can include data like views, likes, follower growth, engagement, click-throughs, and comments. The right Facebook analytics will also reveal audience insights, such as who is seeing…
10 of the Best TikTok Ad Examples (+Why They’ll Make You Click)
I’ve tried and tried, but I can’t crack the TikTok algorithm. Friends and peers regularly ask for advice on how to get eyes and engagement there, and I hate to admit it, but I’ve got nothing. Thankfully, TikTok ads are here to bypass the unknowns and reach your audiences, and the best TikTok ads have…
The Ins-and-Outs of Content Optimization, Straight From a Marketer
Over the past three years, I’ve written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, I’ve witnessed more and more brands investing not just in new content, but in content optimization. It makes sense why content marketing teams are optimizing their content. Brands that produce hundreds of…
How to schedule Instagram posts: 3 best ways for 2025
The question here is why you should schedule Instagram posts. Scheduling social media content has tons of important benefits for creators, influencers, and social media managers. On the Instagram app, in particular, creating and scheduling your content in advance allows you to focus on the high-quality images and well-edited videos that thrive there. This is…
7 Meeting Agenda Examples For Productive and Efficient Meetings
In the early days of my career as a content marketer, I wish I had access to the meeting agenda examples to have today. Back then, I was managing a team that was fairly new to me, and I hated the idea of conducting meetings. The questions flew around randomly, the objective changed every minute,…