When a client reviews the topics we’ve suggested and asks, “Why these topics?” What this really translates to is, “Why would we spend money to create this kind of content? I don’t see how this gets us new customers.” This happens whenever they target top-of-funnel topics—the broad, awareness-building kind that focuses on educating people instead…
Facebook Conversions API: Everything Marketers Need to Know
The Facebook pixel is a highly valuable tool for tracking business data on Facebook. Unfortunately, its effectiveness has been declining in recent years. But all is not lost, thanks to the Facebook conversions API. The Facebook conversions API another tool in your Facebook data toolkit that works with the Facebook pixel to ensure you get…
How Does the YouTube Algorithm Work in 2021? The Complete Guide
People around the world watch over 1 billion hours of YouTube videos every day—everything from cat videos to videos for cats. The YouTube algorithm is the recommendation system that decides which videos YouTube suggests to those 2 billion-plus human users (and untold numbers of feline users). This begs an important question for marketers, influencers, and…
How Often to Post to Social Media in 2021
It’s the question that launched a thousand sleepless nights: “How often should I post to social media?” Of course, there’s much, much more to a successful social media strategy than just posting the optimal number of times: it’s not a magic formula, let’s get that straight. Still, there’s a lot of pressure on to find…
How to Get Free YouTube Subscribers (the Real Way)
YouTube subscribers are the bread and butter of any successful channel. These regular viewers can maximize your organic reach and give you a consistent base level of views every time you post new content. If your goal is to make money on YouTube, hitting subscriber milestones is critical. For instance, you need at least 1,000…
How to Succeed in Google Ads Without Modified Broad Match
Despite Google’s claims that broad match is more effective than ever before, many advertisers are still reeling from the loss of their beloved modified broad match type. How can you continue getting relevant traffic from your ads? Enter: Broad match keywords + audience targeting. To be fair, this was always something you could do, but…
4 Tools to Use Instead of Facebook Analytics
We’re going to get real with you: if your business is on Facebook, you need to be using Facebook analytics. Full stop. If you’re not collecting data and insights from the activity on the platform, then you’re never going to maximize your impact on the social network’s 1.62 billion daily users. When using Facebook for…
How to Manage YouTube Comments: Viewing, Moderating, Replying and More
This past year, we had YouTube to thank for teaching us how to make sourdough bread, take care of our plants and develop a regular fitness routine (no gym required). Brands can leverage the popularity of the platform, too, by not only creating useful or entertaining videos, but by managing their YouTube comments section, as…