In this article I’m going to cover a lot of things but the major takeaways will be: How to submit your website to the major search engines like Google, Bing, and Yahoo How to check and make sure your website (or new website pages) have been indexed Is this still even necessary in 2021 though?…
7 Inspiring Post-COVID Marketing Ideas (+Real Examples!)
Broadway theaters in New York are scheduled to resume performances in September 2021—18 months after they shuttered in the early days of the pandemic. It’s one of the clearest signs yet that a “new normal” is on the horizon. Indeed, with about 110 million Americans fully vaccinated as of May 2021, other pandemic-era restrictions are…
How to Use Instagram Swipe Up (Even Without 10,000 Followers)
How many times have you had to direct your Instagram followers to the link in your bio so they can access the latest content or resource that you want to share? First, you need them to read your Instagram Story, put in the extra effort of heading to your profile, and then actually click on…
Instagram Story Hacks: 21 Tricks and Features You Should Know
You’ve probably already pored over our Must-Try Instagram Hacks. (It’s a fun beach read, I totally get it!) Now, it’s time to master the fine art of the Instagram Story. It’s just basic math: If a picture is worth a thousand words, an Instagram Story post must be worth a million, right? And these Instagram…
50+ Free June Marketing Ideas for Sizzlin’ Hot Campaigns
June. School is out (was it ever in?) No more warm weather teasers. Accordions abound (What? We’ll get to that later). June is filled with freedom and fresh air, so you can’t afford stale marketing campaigns! While it’s important to identify and harness content types and topics that resonate with your audience, it’s equally as important…
How to Schedule Instagram Stories: A Step-by-Step Guide
If you’re using Stories as part of your Instagram marketing mix, you’ve probably wondered: Can I schedule Instagram Stories? Well, great news — the answer is yes! You can now create, edit, and schedule your Stories in advance using the Instagram Story scheduler in Hootsuite or Facebook Business Suite. In this post, we cover a…
Enterprise Social Media Management: 10 Tools and Tips You Need to Know
The world now has 4.33 billion active social media users, an increase of 13.7% in the last year alone. And nearly three quarters of those users (73.5%) either follow brands’ social channels or research brands and products on social media. Social media has become a critical marketing and communication tool for companies of all sizes….
Topic Clusters Won’t Save You
Tactics provide momentum but good strategies win the long game. A good strategy does two primary things: Leverages your strengths and mitigates your weaknesses. Anticipates and exploits your competition’s limitations and weaknesses. As content marketers, we often chase tactics and forget about strategy. Topic clustering is a prime example. Topic clustering, keyword clustering, keyword grouping,…