Category: Google My Business

LinkedIn is full of narcissists, and I have the data to prove it. It all started when I wanted to go viral on LinkedIn. Rather than simply guessing what might work, I took a data-driven approach, scraping posts and analyzing...

Social media image sizes seem to change … a lot. Never mind the confusion of new social platforms emerging, with their own content specs and aspect ratios. It doesn’t help that information about official dimensions and image sizes is surprisingly...

Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they say they've found workflows that maximize their productivity, save time, and act as the perfect...

In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet for long. It set off a firestorm in the sales industry. The short demo, which isn’t available yet, was for an AI...

Key Takeaways Social media scheduling tools help you plan, schedule, and automate your social posts across multiple platforms with tailored post formats, saving you time and ensuring a consistent posting cadence. Creating and scheduling new posts in advance allows you...

When I stepped into my role as head of content at Gong, I didn't come with a decade of marketing experience. I came with a sales background and a whole lot of time spent chasing leads. That experience turned out...

When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product inside and out. This is where a B2B buyer journey map becomes an invaluable...

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. They can come in the form of apps, software, or online platforms. Some tools are general all-in-one influencer marketing management solutions. Others specialize in certain aspects, like...