For most businesses, 2020 has been a challenging year. If the COVID-19 pandemic has negatively impacted your business and you’re feeling discouraged about hitting your year-end targets, I want to let you know that there’s still hope. The holiday season...
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CRM: What Your Small Business Needs to Know About Customer Relationship Management
You’ve probably heard of CRM software—used it in the past, gotten sales calls about adopting one, wistfully wished your customer data was nicely organized inside one. But if you haven’t, don’t worry. I myself was once a wet-behind-the-ears college intern...
How to Make Money on Pinterest: 5 Foolproof Strategies
Pinterest is more than just a social media platform full of inspo-boards of Harry Styles fan pics and dog Halloween costumes (though we’re not complaining about any of that, we cannot stress this enough). It’s also an opportunity to make...
What is Social Commerce and Why Should Your Brand Care?
This blog post may be titled “What is social commerce?,” but maybe it should actually be called “Do you want to make some money?” Social commerce is a $89.4 billion market right now. It’s projected to grow to $604.5 billion...
Beyond Responsive Design: How to Optimize Your Website for Mobile Users
Everyone can acknowledge the importance of a mobile-friendly website, especially after Google’s Mobilegeddon algorithm update. Mobile optimization is here to stay, and it’s demanding more and more of businesses and their websites. But mobile optimization is about more than just...
19 Social Media Metrics That Really Matter—And How to Track Them
What are social media metrics? And why are they important to track? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. If your boss asks you...
The 30 Best Ways to Promote Your Business in 2021—With or Without Money
In order to survive and grow, your business needs customers. In order to get customers, you need to promote your business. In the good old days, this was a matter of deciding between a flyer, a brochure, a postcard, or...
How to Post on Instagram: A Step-by-Step Guide
With over 1 billion active users, Instagram is undoubtedly one of the most far-reaching social media networks you can use for marketing purposes. Instagram has proven a viable advertising option for businesses today, and shows no signs of slowing down...
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