Category: Google My Business

2020 was a heck of a year for YouTube, as people turned to videos to replace in-person events and activities. The YouTube stats here show how people are using this social video platform right now, and what marketers need to...

There's a whole lot to like about well-designed infographics: beautiful typography, succinct messaging, clever layouts, bold graphics. Not to mention that people follow directions 323% better with text and illustrations than without illustrations. As the fourth most used type of...

While your first instinct may be to never turn down a paying client, there are some unrealistic and difficult clients that aren’t worth your time and energy. They’ll challenge you about well-researched strategies and hard numbers, or gauk at your...

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Platforms are embedded in our daily lives — whether we realize it or...

Instagram demographics give marketers a way to get to know the people behind the numbers. And with more than one billion people on the social network across the globe, there’s a lot of people to get to know. Demographic insights...

Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and engaging for your prospects and...